GLOBE AND MAIL: Driving Canadian Visitors to New York State in 2023

> Prime Prospects: 890,000 Globe and Mail audience members are planning a trip to the United States, but haven't chosen New York State - YET!
> Affinity Interests: The Globe and Mail audience loves the kind of leisure activities New York State destinations can offer! They are 29% more likely to participate in nightlife (19% more likely to be interested in a romantic travel package), 30% more likely to ski or snowboard, 26% more likely to be involved in sporting activities (and 26% more interested in golf-related vacation packages) - more interested in outdoor vacation opportunities and visiting museums or casinos!

Space Reservation: Thursday, January 31, 2023
Copy / Content Deadline: February 24, 2023
In-Market: Saturday, April 22, 2023

Download the 2023 Globe and Mail NYSTIA Co-Op deck:

Audience Delivery: The unique Globe & Mail Sponsor Content Amplification Strategy combines custom built Globe and Mail content drivers that will drive audience to your featured article from Globe, Alliance and Paid Social platforms with our Saturday Pursuits section placement and digital content presentation on www.theglobeandmail.com, yielding approximately 3.8 million integrated page impressions for the total Co-Op content campaign with up to 1.7 million additional New York State tourism branded impressions driving traffic to the Co-Op content

Pricing: At each level of investment your print ad will increase in size, your digital campaign will increase proportionately and your visibility and focus in the associated article(s) will also increase.

• 1/6 page w/proportionate digital campaign (est. 920,000 branded impressions): $7,500
• 1/3 page w/proportionate digital campaign (est. 1,840,000 branded impressions): $14,650
• Full page w/proportionate digital campaign (est. 5.5 million branded impressions): $42,500