Resources & Insights

Browse our Resource Library for the latest industry insights, expert tips, policy updates, best practices and more affecting New York State's tourism industry.

posted: November 5, 2025

Wednesday Webinar Recaps: Fall 2025

Thank you for joining us for the NYSTIA Wednesday Webinar Fall 2025 series! This year saw a 58% increase in signups compared to last year, indicating a growing interest in these free, educational morning sessions. Below you'll find the links to the recaps for all past webinars of this series.…

posted: November 27, 2025

New York State Untold Stories

Invited to speak at the New York State 250 Commemoration Summit in Lake George, the NYSTIA DEAI (Diversity, Equity, Accessibility, and Inclusivity) Committee was asked to share insights on influential New Yorkers whose work helped shape our nation and advance human rights. With an audience of…

posted: October 21, 2025

Fall Survey Update: Canadian and U.S. Travel Sentiment & Behavior

In previous presentations and webinars on this topic, Rove shared survey findings from Leger, a Canadian firm specializing in travel and tourism research. Their initial May study explored Canadian attitudes toward U.S. travel. Leger has now completed a follow-up Fall study, providing a more…

posted: October 4, 2025

Governor Hochul Announces Completion of Recreation & Transportation's Projects Supporting Year-Round Tourism in Heart of Adirondacks

World-Class 34-mile Adirondack Rail Trail Now Open for Year-Round Public Use Adirondack Railroad Tupper Lake Station Platform Completed View Photos and Video of the Adirondack Rail Trail View a Map of the Adirondack Rail Trail Governor Kathy Hochul today announced the completion of two major…

posted: September 5, 2025

How Does Tourism Drive Success in YOUR County? - 2024 Economic Impact

Empire State Development / I LOVE NY ReleasesTourism Economics Data The Tourism Economics report commissioned by Empire State Development / I LOVE NEW YORK indicates that every tourism region in New York State achieved YOY growth, contributing to another record-setting year for New York State's…

posted: September 3, 2025

Governor Hochul Announces $200 Million in Funding Available for Downtown Revitalization Initiative and NY Forward Programs

Governor Hochul today announced that $200 million in funding is available through the State’s two signature downtown revitalization and economic development programs—$100 million each for Round 9 of the Downtown Revitalization Initiative (DRI) and Round 4 of the NY Forward program, which focuses…

posted: May 28, 2025

Governor Hochul Announces Launch of I LOVE NY Summer Tourism and Travel Campaign

Comprehensive Marketing Effort Includes New Domestic and International Advertising, an I LOVE NY Mobile Marketing Tour, and Continued Industry Relations Efforts To Promote Visitation New Ads Can Be Viewed Here and Here Governor Kathy Hochul today announced the launch of I LOVE NY's new integrated…

posted: April 26, 2025

DEC and Adirondack Mountain Reserve Announce Start of 2025 Parking Reservation System

The New York State Department of Environmental Conservation (DEC) and Adirondack Mountain Reserve (AMR) today announced the parking reservation system to promote safe access to trails in the Route 73 corridor will resume May 1. Based on improved safety conditions in the corridor and positive user…

posted: March 24, 2025

Maple Month: Governor Hochul Issues Proclamation Declaring 2025 Maple Weekends in New York State

Encourages New Yorkers To Support Local Producers by Visiting Local Sugarhouses, Boosting the Industry and Local Agri-Tourism Governor’s FY 2026 Executive Budget Includes Initiatives To Grow the Maple Industry and Help New York Become the Leading Maple Innovator Photos of Governor Hochul Visiting…

posted: February 18, 2025

The Impact of U.S.-Canada Relations on New York State Tourism

New York State’s economy is deeply connected to Canadian trade and travel, making it particularly vulnerable to the effects of a prolonged U.S.-Canada trade dispute. To support informed advocacy efforts, the Canadian Consulate General to New York has made a document available outlining key…

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