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Bill Sweitzer, Director of Marketing at the NYS Canal Corporation, to Speak at 2023 NYS Tourism Conference

Mar 27, 2023

Bill Sweitzer, Director of Marketing at the NYS Canal Corporation, will moderate the New York's Great Outdoors panel on Thursday afternoon as part of the 2023 NYS Tourism Conference held in Oswego, NY on April 19-21. The discussion will highlight the abundance of outdoor recreational opportunities NY's upstate has to offer and why now is the time to take advantage.

Upstate New York's outdoors has it all. Come listen to what's happening in our Parks, Canals, Trails, and Campgrounds!

Key Takeaways:

  • Learn about what NYS Agencies and partners are offering and the lessons learned post-pandemic that will position NY's outdoor assets for an amazing future.
  • Find out what is being planned for the Erie Canal Bicentennial
  • Discover NY's new Birding Trail locations

Bill has been with the Canal Corporation for 11 years. He joined the Public Affairs Office 2012, serving as Deputy Director. Bill has since helped lead the Canal Corporation’s marketing and promotion efforts and assisted in community and stakeholder outreach. The Canals and Canalway Trail keep Bill outdoors where he wants to be. Recently, he has had the opportunity to combine his love for fishing and his passion for the Canals through the Reimagine the Canals Fall Fishing Program. Bill is from the Capital District and when not on the Canals, he can be seen dropping a line in Lake George & Lake Champlain or camping with his family in their favorite NYS Parks.

Register now for the 2023 NYS Tourism Conference!

Bill Sweitzer
Director of Marketing
NYS Canal Corporation

About the NYS Canal Corporation

New York’s Canal system includes four historic canals: the Erie, Champlain, Oswego and Cayuga-Seneca. Spanning 524 miles, the waterway links the Hudson River with the Great Lakes, the Finger Lakes and Lake Champlain. The canals form the backbone of the Erie Canalway National Heritage Corridor and connect hundreds of unique and historic communities. The Canalway Trail, now part of the Empire State Trail, is a multi-use trail designed to accommodate pedestrians, bicyclists, and cross-country skiers. Together the canals and trail create a world-class recreationway that is a vibrant, scenic and a unique New York resource.