Apr 6, 2026
Advocacy Masterclass
We are in the age of advocacy! Advocacy must be a 365 days per year mindset in Destination Organizations. Advocacy is not lobbying, it is the entire ecosystem we need to build relevancy and support for our work and funding.
Preview the 6 hour Destination Advocate Program that will be held in Corning at the fall New York State Tourism Excellence Summit during this pre-conference session on the morning of Wednesday, April 22 at the 2026 New York State Tourism Conference.
Learn how to build narratives around our six pillars of impact and value:
- Brand
- Community
- Financial
- Economic Development
- Social
- Business
About the Presenter:
Josiah Brown, or the New York Sherpa as he is known, co/chairs the NYSTIA Advocacy Committee, sits on the Destinations International Advocacy Committee and has emcee'd, for the past two years, the national conference focused on Tourism Industry Advocacy: Destination International's Advocacy Summit.
He is the President/CEO of Famous Destination Marketing as well as "The New York Sherpa Training and Education" which is pioneering the innovative programs of "The Destination Advocate", "The Destination Sherpa". He is a frequent speaker in the tourism marketing and management event industry taking over 12 Keynote stages just this year.