Skip to Main Content

July 19, 2022: Free Admission to NY ITS With Annual Meeting Registration!

One More Reason to Register for the 2022 Annual Meeting - Free Admission to NY ITS 2022!
A BIG thank you to Mike Fiorentino, President of RevUp, for offering free admission to all registrants of the 2022 NYSTIA Annual Meeting to the New York International Travel Show for its inaugural public opening on Friday, October 28!
Held at the Jacob K. Javis Center, (only three blocks from the historic New Yorker Hotel), the NY International Travel Show is the 'largest and most significant trade and consumer show in North America'. REGISTER for the 2022 Annual Meeting to get your ticket, and stay tuned for more news coming soon!

How can the New York Power Authority (NYPA) and the NYS Canal Corporation optimize lodging opportunities along Canals and Trails? Join their open floor discussion and share your thoughts!
- Tuesday, July 26th at 10 a.m. ET

Member News

New Member Introduction: Susan Swiatkowski at Fashion Outlets of Niagara Falls, USA
Susan Swiatkowski is the Marketing Manager at the Fashion Outlets of Niagara Falls USA, where she is responsible for fulfilling Macerich's marketing initiatives targeting their many key audiences: retailers, shoppers, community...Meet Susan.
Member Update: Hayley Coriaty at One World Observatory
Hayley Coriaty is now the Manager of Tourism & Trade Sales at the top of New York City's tallest Skyscraper, One World Observatory. She is a familiar face for NYSTIA members, as she first joined the community...Meet Hayley.

Take the 2022 Collaboration Research Study for Travel & Tourism
Break the Ice Media is fielding a new collaborative study for the travel, tourism, and hospitality industry, where they hope to find out how organizations in the industry are approaching collaboration. The anonymous survey should take 15 minutes to complete and submissions before 7/31 will qualify you for a drawing for a $500 Visa Cash Card!. Take the survey.
Boating Infrastructure Grants by the Numbers
A federal program first championed by the Boat Owners Association of The United States(BoatUS) in 1998, the Boating Infrastructure Grant (BIG) program, has proven effective in attracting boaters and their spending dollars by providing safe, transient dockage. The program supports infrastructure such as piers, breakwaters, floating docks...Read more.

24th Annual Cycle the Erie Canal Tour a Great Success!
The 24th annual Cycle the Erie Canal tour finished its eight-day journey on Sunday, July 17 in Albany. The approximately 750 riders who left Buffalo a week earlier experienced some of the best sights New York State offers over the week. 2022 marks the 24th year of the tour, organized every July by Parks & Trails New York. Read more.
Meet the Members of the Sustainability Task Force
The newly-formed Sustainability Task Force convened for the first time in June to discuss how NYSTIA can help chart the course on sustainable best practices and planning in tourism. The task force is being lead by co-chairs Kelly Cerialo at Paul Smiths College, Kate Kruk at Livingston Energy Group and Jaclyn Yost at ecomadic. If you are interested in joining, please reach out to


NEW: Fall/Winter Travel Guide - Year Round Adventure!
This September,, the premier upstate travel & tourism website, will produce its second 2022 seasonal print guide: fall/winter. 
62,000 COPIES - 162,500 Potential Travelers!
Includes the Sunday Post-Standard Distribution, 13,000 copies distributed at the Preble rest stop, key attractions, and tourism sites, in addition to digital distribution.
Reserve your space before August 8! Click here for more details.

Spearfish! - 
Digital Repeat Visitor Program
Spearfish leverages credit card spending data to identify and hyper-target repeat visitors for destinations, lodging partners, and attractions with digital advertising placed on a series of market-specific brand-safe websites. 
Your campaign will focus on your most important in-state, out-of-state, Canadian or overseas source markets to your region with an affordable prior visitation/repeat visitation strategy. Programs begin at $2,000. Click here for more details.

NYSTIA's 2022 Co-Op Programs address digital infrastructure, market intelligence, destination management, group travel, and more! Click a program below to learn more:


How to Effectively Use Interactive Content
July 27, 2022 - 9:00 a.m. ET
Advance Media New York (AMNY) Travel & Tourism will explore the importance of adding interactive elements - interactive elements and 3D tours - to travel and tourism websites in this informative, free webinar.
Destination Marketing in the Metaverse
August 9, 2022 - 3:00 p.m. ET
In this webinar, Miles Partnershipprovides a straightforward overview of the metaverse within the context of travel and tourism and shares different ways that global brands are harnessing this technology to their advantage. Learn more/register...


Whether you're seeking a new opportunity or sharing one, don't forget about the NYSTIA jobs board! You can also submit your organization's open jobs which we will post on our website and in this newsletter for the general public.

Director of Operations, Finger Lakes Visitors Connection
Public Information Officer, Oswego County Tourism
Marketing Communications Manager, Watkins Glen Area Chamber of Commerce
Marketing and Engagement Coordinator, Watkins Glen Area Chamber of Commerce
Public Information Specialist, NYS Department of Economic Development
Tourism Director, Warren County Department of Tourism
Vice President of Marketing, Destination Niagara USA
Communications Manager, George Eastman Museum
Public Information Specialist 1 (Digital Content), NYS Office of Parks, Recreation & Historic Preservation