I am particularly proud that the membership and board leadership of the New York State Tourism Industry Association are at the forefront of the tourism issues being taken up at a global level tomorrow. I have observed on several occasions that New York's tourism industry exercises thought leadership. Last April's New York State Tourism Conference is a prime example of being on the leading edge of the tourism industry.
Consider our 2022 conference theme:
Transformational Tourism Stewardship: Shaping The Future
Transformational tourism stewardship calls upon us to lead change for the better by engaging our communities in long-term, strategic, visionary planning to shape the future. The further we look into the future, the more opportunities to effect change for the better present themselves. The constraints of sustainability, workforce development, Infrastructure limitations, and other considerations will not be resolved by short-term thinking.
The New York State Tourism Industry Association (NYSTIA) is a member-driven, nonprofit organization. And it is precisely because we listen to and take guidance from our members that we are all at the vanguard of global tourism marketing, stewardship and long-term strategic planning. Be assured that when the industry convenes around the world tomorrow, we can hold our heads high and take pride in our efforts and accomplishments. Job well done!
- Bob Provost