Using mobile location data of sampled mobile devices, the length of stay for U.S visitors (outside New York State) in upstate regions (excl. NYC/Long Island) was calculated and averaged across these regions.
As we revisit this trend at the halfway mark of 2022, we see the average monthly length of stay across each region was consistently much higher in 2022 compared to the past 3 years, correlating to the work from anywhere and international travel hesitancies reflected in travel behaviors today.
We do see a shift in June showing growth compared to previous years but to a less significant degree. End-of-school activities and ramping up for the summer holidays could play a factor in this. But a sneak peek into July shows that the average length of stay by domestic visitors will ramp back up, as peak summer season rages forward!
We will be tracking this and other meaningful metrics at the aggregate level so that you can assess your local market performance vs statewide regional experience. Look to future postings to the NYSTIA website/newsletter for added insights from your partners at Rove or reach out with questions or observations you'd like to share!
Client Relations Lead
*Tourist Regions: Adirondacks, Capital-Saratoga, Catskills, Central New York, Chautauqua-Allegany, Finger Lakes, Greater Niagara Region, Hudson Valley, Thousand Islands.
Tourist Segments: Mobile Tracked Domestic Tourists, In-State Tourists.