Jan 22, 2026
January 28th | 9:15-9:45 AM
Join us on Wednesday, January 28th, at 9:15 AM for an engaging Wednesday Webinar with Laughlin Rigby, Director of AI & Digital Transformation, and Karl Llewellyn, International Commercial Director, from Wheresight, a leading partner for destination and tourism organizations focused on helping operators strengthen their digital presence.
Why You Should Attend This Session:
- NEW 2026 data insights offering an exclusive look at the digital maturity of tourism businesses in New York State
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Karl and Laughlin will unveil fresh data insights on the digital maturity of New York State—helping you see how peer communities are performing and tackling digital challenges and opportunities.
Key Takeaways:
- Learn how Wheresight’s Digital Maturity Accelerator benchmarks performance, identifies growth opportunities, and provides customized mentorship to boost bookings and enhance visitor experiences.
About the Presenter:
Laughlin is the Director of AI & Digital Transformation at Wheresight, where he leads product and delivery of the Digital Maturity Accelerator for destinations. With two decades across tourism, media and technology, he helps DMOs and operator networks become digital-ready—using data, structured content and practical roadmaps to lift conversions, quality and measurement. In 2025 he joined Wheresight to lead its Digital Maturity Accelerator (DMA): the benchmarking, dashboards and enablement framework that helps destinations measure, compare and improve the digital performance of their member operators. At Wheresight, Laughlin partners with DMOs, tourism boards and government programmes across Europe, North America and the Middle East to roll out the DMA programme end-to-end—audits and benchmarking, clear roadmaps, and hands-on enablement. His focus is on destination performance fundamentals: structured content and accurate listings, accessible and high-performing websites and booking platforms, consistent brand/application standards, and robust data foundations that support better AI transformation and better decisions.
Karl is the International Commercial Director at Wheresight, where he leads global expansion, shapes commercial strategy, and builds strategic partnerships that position the company for long-term success. With over 25 years of experience in business growth and international operations, Karl brings a deep understanding of how to scale organisations and unlock new markets. In 2025, Karl joined Wheresight, to bring his commercial acumen and entrepreneurial mindset to the global tourism technology space. At Wheresight, he works closely with DMOs, tourism boards, and partners across Europe, North America, and the Middle East to help destinations measure, benchmark, and improve digital maturity across their operator networks. His work continues to drive Wheresight’s mission, helping destinations use data and strategy to turn digital potential into measurable destination growth.
About the Organization:
We believe every destination’s success depends on the digital maturity of its operators. Wheresight was created to help tourism organizations understand where they stand digitally, how they compare to others, and where to focus next to achieve meaningful results. Built by the team behind Core Optimisation, Wheresight combines technology, data, and hands on consultancy to give destinations a clear picture of their digital maturity and the tools to drive improvement. Through our Digital Maturity Accelerator (DMA), we turn data into strategy and strategy into measurable growth.