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Two Countries, Two Cities, Two Shows - Success!

Feb 27, 2024

Last weekend, NYSTIA brought your travel literature to two great consumer shows - The Outdoor Adventure Show in Toronto, Canada, and the AAA Lehigh Vacation Expo in Allentown/Bethlehem, Pennsylvania.

I launched our Canadian travel show tour with the 3-day Outdoor Adventure Show in Toronto. The three-day show drew a lot of Canadian outdoor enthusiasts and families looking to take their next adventure in New York State. They were interested in information on every aspect of the state, from staying too close to the border to exploring the Adirondacks and New York City. The attendees were excited to explore New York State.

Record attendance and intense interest at the Pennsylvania show kept my NYSTIA colleagues on their toes! It was so busy they divided duties with Brooke Wilson making sure that your brochure displays were full while Bob Provost was answering consumer questions. We could have used a third person!   

Nate Gresock
Programs Coordinator
New York State Tourism Industry Association