Jul 21, 2026
Kimberly Corbets is the Senior Sales Director for Ad+genuity. Ad+genuity brings transparency, quality, and education to programmatic advertising. We build omni-channel strategies spanning paid social and programmatic media, giving tourism boards and DMOs clear visibility into where their dollars go and why. Rather than treating media buying as a black box, we simplify the complex, share media spend and site lists openly, and partner closely with clients to turn every impression into a meaningful connection with future travelers. Our focus on brand-safe, qualified placements ensures campaigns build trust with audiences while driving measurable visitation and revenue growth.
Ad+genuity is a newer name in the space, founded in 2020, but we've built a strong track record partnering with Tourism Boards and DMOs across the Northeast on digital marketing strategy. They're eager to deepen their roots in New York specifically and get more involved with NYSTIA and support New York State tourism.
As Senior Sales Director for the Northeast, Kimberly leads go-to-market strategy and new business development, partnering with Tourism Boards and DMOs to grow visitation and revenue. She builds tailored strategic proposals, oversees digital marketing strategy for tourism clients, and serves as the primary point of contact translating client priorities into actionable, results-driven plans.
"I feel incredibly lucky to work in an industry where the job is to help people discover the world's most beautiful places and cultures. Partnering with NYSTIA means being part of that story for New York and helping travelers fall in love with everything this state has to offer."
Sports and travel have always been part of Kimberly's life. She played competitive soccer and softball in college and now competes on a USTA tennis team. She loves animals and traveling. She's excited to continue exploring New York State's incredible range of destinations, from the energy of NYC to the quiet beauty of Lake Placid and the state's excellent ski resorts ("seriously, New York's slopes deserve more credit").