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Julie Armstrong and Kim Palmer to Speak at 2023 NYSTIA Annual Meeting

Sep 7, 2023

Julie Armstrong and Kim Palmer from Miles Partnership will be presenting on the outcomes of the Market NY #134852 Grant and Opportunities for Market NY #135879. 

Market NY #134852 2022-23 Outcomes

  • Highlight results of (4) Market NY campaigns in 2022-23:
    • Canada E Spring 2022 Multi-Channel
    • Canada E Spring 2023 Multi-Channel
    • Programmatic Campaigns 2022
    • Destination Optimization 2022-23

Market NY #135879 Looking Forward

  • Present 2024 Market NY/Brand USA Opportunities:
    • Canada E Spring 2024 Optimized Audience Campaign

About the Presenters: 

Kim Palmer, Destination Optimization Program Director, Miles Partnership

Kim manages the Destination Optimization Program team at Miles and has helped guide the development and industry awareness for this program since its launch in 2017. These efforts have helped empower Destination Marketing Organizations (DMOs) and travel industry businesses to update and enrich content through Google and other major travel planning platforms to improve the discoverability of their communities. Previously she has been the company’s Director of SEO, the Director of Digital Marketing for the Hospitality division and launched some of the industry’s first destination marketing websites in the late 90’s.

Julie Armstrong, Regional Director Global Marketing at Miles Partnership, the Official Marketing Partner of Brand USA 

Julie works with destination partners to develop integrated marketing strategies and cooperative opportunities which leverage Brand USA’s programs and platforms globally to bring more international visitors to their destinations. Julie has been in destination marketing for 25 years, the past 9 with Miles Partnership representing Brand USA, the Official Destination Marketing Organization of the USA.