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Erie Canalway Bicentennial Marketing Toolkit Available

May 3, 2024

(WATERFORD, NY)- The Erie Canalway National Heritage Corridor has released an Erie Canalway Bicentennial Marketing Toolkit to help municipalities, nonprofits, tourism agencies, and businesses along the canals prepare for the bicentennial of the Erie Canal in 2025. Organizations are invited to sign up to receive free access to official graphics, banners, social media, and giveaways at

The toolkit includes a new graphic mark that incorporates the canals’ blue and gold colors and lock numbers with an invitation for people to visit the many recreational, historic, and cultural treasures along the canals. New elements will be added to the toolkit in the coming months to keep content fresh.

“This is an exciting time as we prepare to commemorate the Erie Canal’s 200th birthday. Incorporating consistent graphics and messaging will bring heightened awareness, unity, and recognition for the many bicentennial activities taking place along the canals in 2025,” said Bob Radliff, Executive Director of the Erie Canalway National Heritage Corridor.

The Bicentennial Marketing Toolkit is supported by a Market New York grant awarded to the Erie Canalway Heritage Fund from Empire State Development and I LOVE NY/New York State's Division of Tourism through the Regional Economic Development Council initiative.

Since its grand opening in 1825, the Erie Canal has been widely recognized as an engineering marvel that put New York on the map as the Empire State. It transformed New York City into the nation’s principal seaport and served as a major “Gateway to the West” for waves of immigrants coming to America. Groundbreaking inventions and social movements took place along the canals where a spirit of entrepreneurship and progressive thinking took hold.

Today, the New York State Canal System is a National Historic Landmark that offers an unparalleled place to recreate while discovering the incredible history and beauty of America’s most famous human-made waterway.

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About the Erie Canalway National Heritage Corridor

Nearly 200 years after its construction, the Erie Canal remains an iconic symbol of American ingenuity and determination. The Erie Canalway National Heritage Corridor and its nonprofit partner, the Erie Canalway Heritage Fund, work to preserve the Nation’s extraordinary canal heritage, promote the Corridor as a world-class tourism destination, and foster vibrant communities connected by more than 500 miles of waterway. It achieves its mission in partnership with the National Park Service, New York State agencies, non-profit organizations, residents, and more than 200 communities across the full expanse of upstate New York.