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A heads up(state)

Mar 17, 2023

NYup Travel Guide reaches hundreds of thousands of travelers, highlights the beauty of Upstate New York

As travelers plan their family vacations, road trips, and getaways, the highly anticipated NYup Travel Guide will spotlight the beauty, landscape, history, and magic of Upstate New York.

Travel professionals looking to showcase their destination’s attributes will reach hundreds of thousands of vacationers, day trippers and weekend warriors in this wildly popular guide that covers the following regions: Adirondacks, Capitol, Catskills, Central New York, Finger Lakes, Hudson Valley, Northern NY, Western NY and Southern Tier in all four seasons.

NYup Travel Guide will publish May 14 in The Post-Standard (Syracuse, NY), in The Star-Ledger in northern New Jersey and digital versions on, and on, Upstate New York’s premier travel and tourism website, throughout the summer. Thousands of extra copies will be distributed at select drop locations throughout Upstate New York.

To help businesses achieve success across New York State, Advance Media New York is offering a Travel & Tourism Matching Grant Program that provides matching marketing dollars for the New York State travel and tourism industry. Funds are limited so apply now!

“The AMNY Travel & Tourism matching grant is available to help tourism destinations enhance their budgets and reach more potential travelers” says Bridget Cerrone, Senior Account Manager for Advance Media Travel. “The process is easy and the program is intended to give New York State tourism organizations more opportunities to invite visitors to their area. We will work with the marketing team to find the best fit for the grant based on the goal of an organization’s marketing campaign for 2023”, Cerrone explains.

To reserve your space in the NYup Travel Guide or to learn more about the Matching Grant Program please contact Haley at or 315-200-0443

For more information on AMNY’S Matching Grant Program, visit