Times Union / Hearst Digital



Plan "A": Timesunion.com Rich Media
Home Page Hero Ad (Can include Video)
– Fixed for 24 Hours –
See KeyBank Ad Sample At Right -->

Open Rate: $1,900 per weekday
NYSTIA Rate: $1,600 per weekday
(Based on inventory availability and requires run date flexibility)

Plan "B" Times Union ROS Banner Ad Campaign

Ad size: 300x600
<-- See T Mobile ad at left
Open Rate: $14 CPM
NYSTIA Rate: $11 CPM
Based on inventory availability


2020 brings some very exciting changes to the Albany Times Union's magazine program. The primary difference is that we are replacing Upstate magazine with individual and distinct specialty publications. These publications will basically follow the same themes of past Upstate magazine editions but they will be branded individually and seek to target specific audiences more effectively. We are making this change because we published a couple of specialty publications in recent months (Traverse 150th Celebration and Vow/Your Wedding, Your Way) and found that they markedly increased interest and excitement for both advertisers and readers.

For NYSTIA members we are offering two different options.

Plan A. 3x publication package at the 12x contract rates:
3x Package Rates:
Full page color $4200 (reg $8400) * 1/2 page color $2325 (reg $4800) * 1/4 page color $1275 (reg $2625)
Publications: Deadline/Pub date
Best of Capital Region: 2/26/20 - 3/26/20 * Travel/Destinations: 4/22/20 - 5/21/20 * Saratoga: 6/16/20 - 7/23/20

Plan B. 1x Travel/Destinations publication at the 6x contract rate:
Full page color $1900 (reg $2800) * 1/2 page color $1100 (reg $1600) * 1/4 page color $600 (reg $875)
Publications: Deadline/Pub date: Travel/Destinations: 4/22/20 - 5/21/20

For more information, contact
Mike Peterson