Marketing

NYSTIA helps members promote their destinations through a variety of cooperative advertising and marketing programs, including discounted rates on digital advertising campaigns, unbeatable below-rack-card rates on ads in nationally recognized publications, an online package promotions program, and promotion at professionally-staffed consumer travel shows.

2025 NYSTIA Marketing Initiatives

These projects are supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative. Important: New York State-sourced funding (e.g. Tourism Matching Funds, other NYS Grants, etc.) cannot be used for your…

NYSTIA Co-Op programs are evolving and expanding to meet our members' needs in this dynamic and challenging marketplace.

Donate to the Scholarship Fund

Hotel Canandaigua * Thursday, April 24, 2025 Your response requested by March 31, 2025 It has been six years since the annual scholarship auction was held at the Hyatt Regency Buffalo in 2019, raising $17,500 to build our scholarship fund balance. There was no live/in-person conference held in April of 2020 and 2021 due to the pandemic, and the auction was suspended. NYSTIA has ‘stayed the…

NYS Travel Guides

Download these free New York State travel guides!

You're Invited! Join Us At A 2025 Travel Show!

It is a valuable learning experience to meet travel intenders, answer their questions about New York State destinations, and share possible itinerary ideas. With this in mind, we are inviting NYSTIA members to join us in the Tourism Champions Booth at travel shows throughout the year. We generally have at least two exhibitor passes available per day per show. Join us for a day or for the full…