The New Front Door: Ask Maps, AI Search & What's Actually Next for SEO

Search used to be about keywords, but today it’s all about a conversation.

People are asking questions like, "Where can I grab a quiet place to work with great coffee and easy parking?" AI is doing the work of finding the answer.

With Google's new Ask Maps experience and AI-powered search becoming part of everyday discovery, the way brands earn visibility is changing fast.

Join KHM for a practical conversation about what matters now.

We'll cover:

• How Ask Maps is changing local discovery
• What Google's latest AI search updates mean for your website and content
• Which SEO best practices still matter and which ones don't
• Simple changes you can make now to improve visibility across AI-powered search experiences
• What tourism organizations, attractions, hospitality brands, and community-focused organizations should prioritize over the next year

Join us for guidance, real examples, and practical next steps built for organizations that want people to find them wherever search happens next.