Are you measuring what matters in today's traveler journey?

AI is reshaping how travelers discover and choose destinations, challenging the metrics DMOs have traditionally relied on. As search behavior evolves and website traffic shifts, it's time to rethink how we measure destination marketing performance.

In this TTRA partner webinar, Miles Partnership will explore how destination marketing measurement needs to evolve, introducing a new framework for evaluating performance across owned, paid and earned media.

Miles' Justin Gibbs will be joined by Robert Patterson of Mindtrip to discuss the changing traveler journey, which traditional metrics still matter and what new signals can help DMOs better understand their marketing impact.