This FREE one-hour Round 2 session, developed in partnership with Alon Tourism Solutions, IITA and Destinations International, builds on foundational International Readiness training, with a deeper dive into how sports tourism drives international travel behavior — and how destinations and tourism businesses can strategically position themselves to benefit.

Participants will explore:

  • How global sporting events influence international travel decisions, itineraries, and spending patterns
  • The role of sports as a gateway to broader destination discovery
  • Strategies to extend stays beyond match days and distribute visitors across regions

How to make sports-related and complementary experiences discoverable through the international travel trade

Designed for DMOs, inbound operators, tourism leaders, suppliers, and frontline stakeholders, this session will provide actionable insights to help destinations not only prepare for upcoming global events but also navigate current travel dynamics and position themselves for sustained international growth.