One year ago, Brand USA launched an AI-powered trip-planning experience, now at the heart of VisitTheUSA.com. Since then, travelers from 35 international markets have had nearly 15,000 planning conversations with AI, giving Brand USA a rare window into what international travelers are actually looking for as they plan trips to the U.S. Those insights go well beyond traditional web analytics.

Join Janette Roush and Chelsea Benitez from Brand USA as they unpack the trends, patterns and traveler behaviors that emerged during the first year.

1. Why conversation data goes beyond traditional web analytics
2. Which traveler interests stood out across 35 international markets
3. Which experiences emerged as powerful itinerary connectors
4. How travelers who planned with AI engaged differently across the website
5. How to apply these insights to content, campaigns and trip-planning experiences

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