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Brand USA Partner Webinar Recap: The German Market

Brand USA's most recent Partner Webinar took a deep dive on the German market. Their team discussed upcoming events, in-market programs and ways to maximize partnership opportunities in Germany. 

Here are a few key takeaways:

  • Outbound travel from Germany is projected to exceed pre-pandemic levels in 2024.
  • In 2023, Germany ranked as the second largest source of overseas international visitors to the USA with 1.8 million visitors.
  • Brand USA's media campaigns will maintain full funnel strategies throughout FY24, incorporating content partnerships in Germany with trusted brand voices to create engaging content and further extend our message.
  • Germany, Switzerland, and Austria boast robust air connectivity, offering 70 direct flights into 7 U.S. gateway cities.
  • Brand USA has developed new strategic partnerships with key German travel trade partners and media companies to bolster U.S. destinations through impactful media campaigns.

See this link for a downloadable copy of the presentation slides and recording of the webinar.