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Partner Feature: Mary Gendron at Mower Agency

Feb 22, 2023

Mary Gendron is the Senior Vice President-Managing Director of Mower. She is the New York City market lead, Mower's Travel & Tourism practice lead, and is involved in strategy and account management.

An independent, employee-owned agency of makers and thinkers, Mower offers marketing insight, research, strategy, creative services and the tactical tools for a successful campaign, including performance marketing (paid search, paid social), media buying, advertising, public relations, organic social, analytics and proprietary success planning. The agency uses strategy, insight, creativity and human understanding to aid brands through their "Making Fierce Friends" philosophy.

Mower has a history of multi-year involvement with NYSTIA, including Mower sponsorships for the past three years and the 2021 pro-bono, award-winning Roam The Empire rallying cry and campaign to encourage New Yorkers to vacation in their home state to aid tourism recovery. Mower is recipient of inaugural New Yorker Award for the Roam The Empire initiative.

"Tourism is among the most resilient industries, subject to many factors out of its control and yet, historically, able to bounce back better than ever, poised for record growth. It is a tribute both to humanity's drive to make meaningful connections through travel and to the passion to serve that is ingrained in those who choose tourism as a career."

Mary's other professional affiliations include being a founding board member of International Spa Association and lifetime member of its Leaders Circle. Past founder/board member of New York Spa Alliance and Washington Spa Alliance. Member of Mayoral Crisis Communications Committee charged with reinvigorating New York City tourism post-9/11. Recipient of HSMAI Lifetime Achievement Award in Public Relations. Lifetime honorary member of International Association of Conference Centers. Member of Destinations International.

Mary loves her family, Pilates, all dogs (especially partial to Corgis), travel, staying connected to far-flung family members and friends via social media, reading (fiction, biographies, inspired living), entertaining, and girls' getaways.

"I'm excited about the future of tourism in general, and, in particular, that of New York State which offers everything anyone could want in a vacation or getaway."

Contact Mary with your needs or questions:

Mary Gendron 

Senior Vice President-Managing Director

O: 212-980-9065  M: 917-340-1006