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Partner Feature: Berkeley Young and Madelyn Matlock from Young Strategies Inc.

Apr 29, 2024

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Berkeley Young is President of Young Strategies, a Charlotte, NC company. Young’s hands-on experience running a CVB/DMO and managing a golf resort community gives him a unique edge when analyzing research data. Young has conducted research and planning studies in 36 states and is currently working with destinations in Wyoming, Mississippi, New York, Virginia, Oklahoma, Florida and Louisiana. Taking that research into a comprehensive plan to unify a destination’s leaders is his favorite part of client work. He is a highly rated speaker in the travel industry and is known for his clever approach when explaining even the most complicated data and trends.

Young Strategies is a destination research and strategic planning firm dedicated to partnering with DMO leaders and local stakeholders to develop smart plans with actionable insights for sustainable destinations. At Young Strategies they provide plans that unify your leaders in support of the research-identified strategic goals for the destination. They work exclusively with DMOs and have worked with DMOs in New York since 1998! In fact they have provided some level of market research and/or strategic planning in over twenty New York counties.

Berkeley Young led the strategic planning process for NYSTIA in 2019 and has spoken at NYSTIA events. In addition to NYSTIA, Young Strategies has been involved with the Southeast Tourism Society, Destinations International, US Travel Association, Travel and Tourism Research Association, International Gay and Lesbian Travel Association, Wyoming Hospitality and Lodging Association, Louisiana Travel Association and North Carolina Travel Industry Alliance.

Berkeley Young and Madelyn Matlock are the team leaders at Young Strategies. While not traveling for work they like for fun. and yes, cook, work in the garden and chase their dogs.


Berkeley Young

President of Young Strategies


O: 704-799-5075

Madelyn Matlock

Vice President


O: 704-799-5075