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NYSTIA Notes Passing of Finger Lakes Tourism Colleague Alexa F. Gifford

Sep 20, 2022

Alexa Gifford, an icon in the Finger Lakes Tourism industry, passed away on September 13 at the age of 58. Alexa, founding director of the New York Wine and Culinary Center in Canandaigua, former President at Finger Lakes Tourism Alliance and former Finger Lakes Visitors Connection Board Member, was regarded by many in the tourism industry as 'one of the greats. Read her full obituary.

To honor Alexa's wishes, family and friends are invited to join the family in a Christmas-themed Celebration of Life to be held on October 16th from 1 – 4 p.m. at Climbing Bines Hop Farm & Brewery, 511 Hansen Point Rd., Penn Yan, NY.

Those who would like to honor Alexa's memory may consider a donation to Pluta Cancer Center Foundation, 125 Red Creek Dr, Rochester, NY 14623 or Branchport United Methodist Church, PO Box 2, Keuka Park, NY 14478. Memories of Alexa may be shared with her family and friends at