Jul 30, 2026
Save Your Digital Media Budget
Join us Thursday afternoon during the One-on-One Sessions at the 2026 New York State Tourism Excellence Summit in Corning, where Kimberly Corbets, Senior Sales Director at Ad+genuity, will uncover the hidden costs of programmatic advertising. While programmatic advertising promises precision and efficiency, billions of dollars are lost each year to media waste caused by invalid traffic, low-quality inventory, brand safety risks, and opaque supply chains. In this session, attendees will learn where digital media dollars are being wasted, how to identify hidden inefficiencies, and the strategies and technologies that can improve transparency, maximize performance, and deliver a stronger return on investment.
Why You Should Attend This Session:
- Attendees will leave with actionable insights to ensure more of their media budgets reach real audiences and drive measurable incremental visitation and economic impact.
Key Takeaways:
- An understanding of programmatic digital media.
- Where waste exists.
- What questions to ask vendors to ensure transparency.
About Kimberly:
Kimberly is a Senior Sales Director at Ad+genuity, where she brings energy, creativity, and a genuine passion for helping tourism and hospitality brands stand out and connect with the right audiences. When she’s not building partnerships, she’s likely planning her next adventure, whether that’s discovering a new U.S. city or exploring somewhere farther off the map. Outside of work, Kimberly enjoys staying active with tennis and golf, spending time outdoors, and hiking with her chihuahua, Vivian, small, mighty, and absolutely convinced she’s in charge. A proud Cleveland sports fan, Kimberly shows up with unwavering loyalty, and just enough optimism each season to believe this might finally be the year.
About Ad+Genuity:
Ad+genuity is a programmatic digital media platform built specifically to help destination marketing organizations reach their target audiences and increase incremental visitation and economic impact.