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James Sauter, Partner/Co-Founder at Rove, to Speak at 2023 NYS Tourism Conference

Apr 12, 2023

James Sauter, Partner & Co-Founder of Rove will provide an update and concluding remarks for Wednesday's programming at the 2023 NYS Tourism Conference. Rove is a Presenting Partner for the 2023 New York State Tourism Conference, and NYSTIA partner for the Consortium Data Program and NYS Destination Insights Platform.

Into its 3rd year, the CDP between Rove and NYSTIA has expanded in many ways from partners to products; they work with counties and regions across all of upstate New York and centralize a multitude of data sources within the NYS Destination Insights Platform.

James will reflect on Wednesday's program and provide a glimpse of what’s ahead with existing data product upgrades and new data integrations that will be available on the NYS Destination Insights Platform this year.

About James:

With over 20 years of experience in marketing and data analysis, James brings a combination of both client-side and agency-side experience to solve marketing and business challenges.

James co-founded rove combining his passion for tourism with data and analysis. Seeing a need for DMOs to better harness their data, rove set out to offer world-leading BI technology and data solutions at rates all DMOs can afford.

James is an honors graduate in Economics from Queen's University and is a regular speaker at industry conferences. When he's not working, it's all about time with the family outdoors!

Register now for the 2023 NYS Tourism Conference!

James Sauter
Partner, Co-Founder
(647) 362 9466

About Rove

Rove is a leading travel & tourism data and analytics company. More than 100 leading tourism organizations & destinations globally rely on our tourism data solutions and industry expertise to navigate change and accelerate tourism economic recovery and growth.

We’re a team of thinkers, makers, dreamers and doers that come from DMO’s, hotels, airlines, agencies, and startups – all attracted by our passion for tourism. We provide trusted insights and tourism data & analytics solutions to help you to tackle the tough business challenges of managing a tourism organization and building operational muscle to help you reach your full potential. For more information, visit