Berkeley Young to speak at NYS Tourism Conference

Jan 18, 2022

Berkeley Young, President & Owner of Young Strategies, Inc and highly regarded destination strategist, will be a featured speaker at the 2022 New York State Tourism Conference. Young Strategies works in partnership with MMGY-NextFactor implementing the DestinationNEXT planning model. DestinationNEXT provides destinations with practical actions and strategies for sustainable success in a dramatically changing world.

Berkeley's experience includes serving as the Executive Director of a start-up convention and visitor's bureau and a director of a chamber of commerce in which he oversaw the creation and success of a research-based tourism marketing program for a rural county in the mountains of North Carolina. Young was hired as Director of Sales and quickly promoted to General Manager of a large golf resort managed by Interstate Hotels Corporation.

Young joined Randall Travel Marketing in 1998 as Vice President conducting research for DMOs throughout the United States. He opened Young Strategies in November 2004 focusing on strategic planning and research for destination marketing organizations. Young is a top rated speaker at regional and national conferences. Young is known for his team building, active listening and thoughtful consideration when developing plans for DMOs and communities.