Sep 11, 2023
Tom Martinelli, Chief Content Officer of Content Studio/Martinelli Custom Publishing, Taryn Delanie-Smith, Miss New York 2022, Content Creator, and first runner up to Miss America 2023, and Sloane Lewis, Executive Director of the Miss New York Scholarship Organization, will be presenting his workshop, Building Partnerships & Collaboration to Boost Your Marketing, Thursday at the Annual Meeting.
Partnerships can be a creative way to bring unique attention to your brand, particularly if both organizations’ objectives align. Outside collaboration can provide a new voice and offer a fresh way to tell your story.
Join Tom Martinelli, Chief Content Officer and Publisher of New York By Rail as he discusses how to identify and build a successful partnership to supercharge your marketing.
Joining Tom will be Taryn Delanie-Smith and Sloane Lewis of the Miss New York Scholarship Organization as we delve into the partnership between New York By Rail and the Miss New York Scholarship Organization that was an Instagram sensation and led to a NYSTIA Award of Excellence for best Digital Marketing Campaign.
Why you should attend this session:
- You are interested in learning about how to seek potential partnerships that could complement your organization’s skill sets
- Hear from the Executive Director of Miss New York Scholarship
Organization about criteria they use to select partners - Learn about the potential upside to your marketing initiatives working with partners
Key Takeaways:
- Don’t be afraid to reach out to all types of organizations
- Use a “win-win” approach to furthering the goals of each partner
- Be realistic how long it’ll take before your partnership produces results
- You never know when you’ll end up working with a rock-star influencer, Taryn-Delanie Smith, Miss New York 2022!
About the Presenters:
Tom Martinelli
Chief Content Officer of Content Studio/Martinelli Custom Publishing
P: (845) 462-1209
Taryn Delanie-Smith
Miss New York 2022, Content Creator, and first runner up to Miss America 2023.
P: (206) 799-3013
Sloane Lewis
Executive Director of the Miss New York Scholarship Organization
P: (212) 500-1327