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2023 NYSTIA Annual Meeting Workshop: Blending Datasets to Uncover Hidden Gems

Aug 15, 2023

On Thursday morning of the Annual Meeting, Geoff Lacher, Senior Tourism Data Analyst at Rove will be presenting their workshop, Blending Datasets to Uncover Hidden Gems. 

This session will be about showcasing New York State County data, they will explore multiple data sources and demonstrate how blending them together can reveal "hidden gem" insights. Join us to learn the value in layering data sources like mobile location, short-term rental and ratings and review data to provide insights that help you make better decisions.

Why you should attend this session: 

  • To understand how to overlay data sources to uncover a full picture of visitor behavior, value, and experience.
  • To see a case study of how to use your data so you can ask better questions.

Key Takeaways:

  • How to uncover interesting insights by blending multiple data sources.
  • Examples of how to make better decisions with the data tools you already have.

About the Presenter:

Geoff Lacher is a senior data analyst at Rove where he works to bring clarity to complex issues facing DMOs. Geoff currently manages a variety of consulting engagements focusing on the visitor spending, international travel, and DMO data management. He has experience working on DMO budget analyses, cost-benefit studies, event impact research, and other custom research projects. Geoff frequently speaks at association events and board meetings on topics including tourism’s economic impacts, international tourism, and best practices in tourism research.

Prior to joining Rove, Geoff worked as an economist/consultant with Tourism Economics and as an assistant professor at Arizona State University. Geoff received a BA from Emory University, an MS from Texas A&M University, and a PhD from Clemson University. Find Geoff to talk about visitor spending, utilizing big data, and international tourism.

About the Organization:

Rove is a leading travel & tourism data and analytics company. Leading tourism organizations & destinations globally rely on their tourism data & analytic products and industry expertise to navigate change, maximize travel visitation, and grow revenues.