Lunch & Learn Webinar: VEAR Into the Future: How Augmented Reality Can Bring Value to Destinations
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Online / Virtual Event
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Jake Buganski, VP of Client Engagement at Fourth Idea will discuss the emergence of augmented reality as an "idea whose time has come" for destinations. A history of the technology and its capabilities will be presented, as well as examples of practical applications and implementation strategies for DMOs.
We will demonstrate:
- How augmented reality can bring value to destinations in ways only a DMO can provide
- Why now is the time to consider adding this type of content to your marketing plans
- How the promotional value of augmented reality programming pays dividends
Key Takeaways:
- Learn how augmented reality allows DMOs to create new tourism products more quickly and with less effort than other types of product development
- Discover how the barriers to entry for this technology are gone and useability concerns have been eliminated!