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The Value of Earned Media - Upcoming Lunch & Learn Webinar

Feb 6, 2024

2024 NYS Tourism Conference
Register Now!
April 17-19 | Niagara Falls, NY
2024 NYS Tourism Excellence Awards
Call for Nominations!

Next Lunch & Learn Webinar on Wednesday, February 7

In the Value of Earned Media, attendees will get an overview of earned media and learn how it can be an effective addition to your marketing mix. We’ll also cover 2024 Outdoor Travel trends and how these may impact your earned media strategy.

Why You Should Attend:

  • To learn how earned media fits into your tourism marketing mix
  • To hear past successes from the NYSTIA Canadian PR co-op
  • To learn about outdoor travel trends that may impact your marketing and earned media strategy

Key Takeaways:

  • Benefits of an earned media program
  • How earned media fits into the PESO (paid, earned, shared, owned) model
  • How earned media differs from and complements the other elements of the PESO model
  • 2024 outdoor travel trends

About the Presenters: 

Colleen Onuffer uses her passion for writing and story-telling in her role as Director of Public Relations at Break the Ice Media. Since her start in 2016, Colleen has helped her clients find their essential stories and develop targeted messages. She enjoys working on collaborative campaigns and brings with her demonstrated successes in proactive media relations, travel public relations, content development and crafting strategic marketing plans. In 2024, she is serving as President of the Public Relations Society of America, Rochester Chapter.

Colleen Senglaub brings several years of tourism marketing experience to her role as Digital Marketing Coordinator at Break the Ice Media. Her unique perspective from working in-house for businesses in the tourism industry allows her to see things from the position of her clients, and she understands what it takes to draw people to a destination. Colleen’s experience in project management, digital marketing, public relations and content creation allows her to approach things with a well-rounded point of view.

Register Below:

We will send you a calendar invite to join the webinar.

About the Organization:

Working primarily with second and third-tier destinations, Break the Ice Media has been helping travel, tourism, and hospitality organizations attract what they need to grow and thrive since 2009. Based in the Finger Lakes region of New York State, our agency offers strategic growth services in travel PR, digital marketing and travel trade marketing. Our work centers on the core belief that community collaboration and partnerships are essential for the growth and prosperity of every organization in the travel, tourism, and hospitality industry.