Aug 5, 2026
No Host? No Problem. How Capital Saratoga Region Drove World Cup Tourism
Join us Thursday afternoon during the One-on-One Sessions at the 2026 New York State Tourism Excellence Summit in Corning, where Seth Orozco, Vice President of Travel & Tourism Elite Media Group, will walk you through how the Capital Saratoga Region team used Empire State Development co-op funds, high impact creative, and 1st party data to drive World Cup tourism.
Why You Should Attend This Session:
- Learn how to drive event, sports and tailgate tourism.
- See how co-op campaigns can truly benefit every stakeholder.
- Learn how different ad formats are better suited for co-op marketing.
Key Takeaways:
- How to use state co-op funds to drive event and sports tourism.
- How true collaboration between DMOs drove tourism that benefited everyone.
- How using the right audience data makes all the difference.
About Seth:
Seth Orozco is the Vice President of Travel & Tourism at Elite Media Group, where he oversees client strategy, team leadership, and media solutions. A 12-year industry veteran, Seth specializes in leveraging data strategies to help major travel, sports, and entertainment brands reach their ideal audiences.
His track record includes driving global growth initiatives and high-impact partnerships for heavyweights like Brand USA, New York City Tourism and Conventions, Major League Baseball, Destination DC, Rosewood Hotels, Rockefeller Center, Sojern, and Hamilton.
Beyond media and marketing, Seth is a licensed real estate agent, investor, youth football coach, and proud uncle.
About Elite Media Group:
Elite Media Group (EMG) is a true partner for brands and agencies, specializing in media, analytics, creative, and staffing. We’re a handpicked collective of top leaders built for flexibility so we can tailor our team to each client and drive outsized impact. EMG exists to give brands and agencies the senior expertise they need to grow, without the extra overhead or complexity.