Partner Feature: Paula Tarallo at East Shore Marketing

Paula Tarallo is the President of East Shore Marketing; a results-focused marketing communications agency with more than 35 years of experience in helping clients navigate the rapidly changing media landscape.

"We're proud of our in-house media campaign management abilities and specialize in strategic media solutions that drive business goals," said Paula. "Our agile and innovative mindset allows for more flexibility across key areas like media, budgeting and creative. Our team is certified in multiple platforms and evaluates emerging trends to inform strategic decision-making."

Paula and her team focus primarily on the tourism industry, but also work serving businesses in other sectors such as financial, education, and senior living. By utilizing the latest technologies to target and optimize campaigns, they deliver a brand's message to more customer segments across multiple channels and unique placements—resulting in stronger campaign performance.

We integrate paid, owned, and earned marketing strategies that convert new users into loyal customers," Paula continues. "Because we track campaign performance via real-time reporting, clients always know which ads are on target. We offer smart marketing cloud reporting so clients can monitor their full funnel marketing performance 24/7."

East Shore Marketing is a relatively new member of NYSTIA but has been working with several NYS attractions for many years. With the industry working together to bring back tourism travel after the pandemic, Paula thought it important to join NYSTIA and add their support and expertise behind the collective promotional efforts. "Our goal is to make lasting connections and work in partnership with destinations and attractions to draw visitors so that New York State comes back bigger and better than ever."

Paula has also earned her IAB Media Buying & Planning certification and has taught Media Planning as an adjunct professor at Ithaca College Park School of Communications. A true lover of the Finger Lakes, she is the president of the Public Relations Society of America – Finger Lakes Chapter, and enjoys hiking the beautiful gorges and waterfalls of the region as well as listening to live music, learning to play pickleball, and traveling with her husband.

Contact Paula with your Needs or Questions: