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Danae Jones-Persip, Chelsea Sullivan Kaiser, and Julie Armstrong to Speak at 2023 NYSTIA Annual Meeting

Sep 7, 2023

On Friday morning following Chris Thompson's Keynote Speech, ILoveNY's's Danae Jones-Persip, Brand USA's Chelsea Sullivan Kaiser, and Miles Partnership's Julie Armstrong, will present an overview of the long-standing relationship between Brand USA and New York State. This is meant to be an educational session on how the State is partnering with Brand USA and what this means for industry partners.

Why you should attend this session: 

  • Gain an overview of this partnership and how it is structured
  • Learn about New York State's work in key markets: CA, UK, DE, AU
  • Learn about the recent campaign results
  • Learn about partnership opportunities for industry partners

About the Presenters: 

Danae Jones-Persip is a Senior Manager for the Division of Tourism at Empire State Development (ESD). The Division of Tourism is the steward for the iconic I LOVE NY logo and program to promote and increase awareness of New York State as a world-class tourism destination. Danae is responsible for the strategy, logistics, and management of international press and trade familiarization tours, the implementation and alignment of international PR strategies, the support and industry coordination of consumer and trade travel shows, overseeing the new I LOVE NY Black travel initiative and the administration of the Brand USA marketing partnership. She joined ESD in 2011, and after earning her BA from SUNY Empire State College, she continued to move up in the organization, culminating in her current position as Senior Manager, Travel Trade and Programs at ESD.

Chelsea Sullivan Kaiser is the Senior Manager of Partner Marketing at Brand USA, the Official Destination Marketing Organization for the United States. Chelsea develops and maintains relationships with the organization’s DMO and corporate partners and oversees marketing strategy and execution of partnership deliverables. Before joining the Brand USA team, Chelsea managed corporate and strategic partnerships for Destination DC, the DMO for the nation’s capital.

Julie Armstrong is Regional Director, Global Marketing at Miles Partnership, the Official Marketing Partner of Brand USA. Julie works with destination partners to develop integrated marketing strategies and cooperative opportunities which leverage Brand USA’s programs and platforms globally to bring more international visitors to their destinations. Julie has been in destination marketing for 25 years, the past 9 with Miles Partnership representing Brand USA, the Official Destination Marketing Organization of the USA