BBG&G Integrated Marketing Creates Award-Winning Brand Guidelines and Social Media Content

Jun 15, 2022

Campbell Hall, N.Y. (June 13, 2022) – BBG&G Integrated Marketing, a digital marketing agency in Hudson Valley, NY, has been honored with two distinct Hermes Awards in collaboration with Titanium Worldwide for their work on WBEC Metro NY and Greater DMV.

BBG&G Integrated Marketing won the Hermes Platinum Award for the WBEC Metro NY and Greater DMV Brand Guidelines. In the past year, BBG&G and Titanium were tasked with helping WBEC Metro NY and Greater DMV update their website and establish their brand. BBG&G took a fresh look at WBEC and updated their font, colors and imagery to create different identities for the two Regional Partner Organizations (RPOs) – Metro NY and Greater DMV. The new brand kit also outlined new imagery that was more diverse. BBG&G and WBEC Metro NY and Greater DMV collectively noted that Black and Latina women business owners felt underrepresented. Thus, the branding guidelines included the need for better representation.

“WBEC Metro NY and Greater DMV offer an amazing array of programming, support, and opportunities." Says Deborah Garry, President & CEO. “As a certified women-owned business ourselves, we are delighted to help portray them as they really are – a resource for diverse women business owners of all ages, backgrounds, industries, and company size."

BBG&G was also awarded the Hermes Gold Award for Social Media Content. Along with differentiating the RPOs through branding, BBG&G established active social media accounts for WBEC Metro NY and WBEC Greater DMV separately. This helped create personalized experiences for the members from each region.

The content for these accounts followed the new branding guidelines creating a visually appealing feed and posts that the members would recognize from the branding. BBG&G also incorporated videos submitted from members and more inclusive imagery to show WBEC Metro NY and Greater DMV's diverse representation.

Formed in 1997, BBG&G is a full-service integrated marketing and digital firm serving a broad range of industries that includes healthcare, tourism, banking, B2B, and education, helping to drive business succes for its clients. BBG&G is a Certified WBE (women-owned business entity), DBE (disadvantaged business entity), and WOSB (women-owned small business). For more information, call (845) 615-9084 or visit www.bbggadv.com.