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2022 NYS Tourism Conference Workshop: Brains before Budget: Using data to guide your marketing efforts

Feb 9, 2022

- Wednesday, April 20 Recovery & Resurgence Workshop -

Brains before Budget: Using data to guide your marketing efforts: The goal is not to have perfect data. The goal is useful insights. We need information accurate enough to guide our next decision. Join us for this session, where we take a look at different platforms and what they can reveal as a guide to make your marketing efforts more efficient and successful.

Register ENHANCED Final.pngWhy you should attend this session:

  • With less money and resources, it's time to work smarter
  • Find out what metrics matter most
  • Gain insights about your current visitors and use them to attract new ones

Key Takeaways:

  • Learn how to analyze metrics in your digital marketing initiatives
  • Discover what those metrics can teach you about your visitors
  • Learn how new privacy laws are affecting your data and what to do about it

About the Speakers:

Paula Tarallo
East Shore Marketing

Paula has a laser focus for helping businesses navigate the fast-changing media and marketing landscape. As president of East Shore Marketing, she develops measurable media strategies for tourism-related clients that meet or exceed business goals. She also teaches media planning/buying as an adjunct professor at Ithaca College and has served as chair of the Tompkins County United Way and Cayuga Medical Center Gala committee.

Chirag Saluja
Performance Marketing Director
East Shore Marketing

Chirag has a passion for digital advertising, artificial intelligence, and machine learning. At East Shore Marketing, Chirag is responsible for executing digital media campaigns, as well as optimization and performance measurement. He has experience working with numerous e-commerce platforms – particularly with Amazon. He is also fluent in Hindi, Punjabi, & Haryanvi.