Co-Op Programs
NYSTIA Co-Op programs are evolving and expanding to meet our members' needs in this dynamic and challenging marketplace.
Marketing
NYSTIA helps members promote their destinations through a variety of cooperative advertising and marketing programs, including discounted rates on digital advertising campaigns, unbeatable below-rack-card rates on ads in nationally recognized publications, an online package promotions program, and promotion at professionally-staffed consumer travel shows.
Join Us at a Travel Show
It is a valuable learning experience to meet travel intenders, answer their questions about New York State destinations, and share possible itinerary ideas. With this in mind, we are inviting NYSTIA members to join us in the Tourism Champions Booth at travel shows throughout the year. We generally have at least two exhibitor passes available per day per show. Join us for a day or for the full…
Take Off New York
Research indicates New Yorkers leave over 40 million days of paid time off (PTO) unused annually —with 12 million days forfeited forever. That’s more than $3 billion in lost benefits for employed New Yorkers and a lost opportunity to recharge and reconnect personally while adding economic vitality to New York State communities. Take Off New York is a new statewide marketing initiative…
Tourism Champions
Thank you to all of our 2025 Tourism Champions! The commitment of 40+ destinations to our programming and consumer travel shows schedule had a profound impact in 2025. Your support enabled us to invest in an expanded schedule and additional events: We promised 18 travel shows and we delivered (more!). We attended new domestic and international shows, adding Chicago, Washington D.C., Boston, and…
Travel Guides
Download these free New York State travel guides!
Wednesday Webinars
Back by popular demand, NYSTIA is once again hosting a free, weekly virtual workshop series in an informal, "coffee and conversation format. Who can attend? All are welcome! You do not have to be a NYSTIA member to participate. Each webinar is recorded and archived for post-event access. We encourage you to share the material with anyone you believe will benefit from the programming.…