Lunch & Learn Webinar: Moneyball: Rethinking Your Social Media Game to Score Consistent Wins

What if you could know a little bit more about your everyday social media game? Channeling his inner Brad Pitt, Chris Parsons, Director of Social Media at Workshop, recognizes an imperfect understanding of where successful social media content comes from and shares lessons around Workshop’s results-driven method in “Moneyball: Rethinking Your Social Media Game to Score Consistent Wins.”

A more perfect understanding? For small-budget baseball teams, Moneyball demystified professional baseball by uncovering valuable insights in an analytics-rich sport that unlocked game-changing lineup decisions. Join Chris to see how your destination marketing team can take the guess work out of social media efforts by applying Moneyball principles that uncover abundant data and enable game-changing content choices. 

Why you should attend this session: 

• Learn: how to effectively implement Moneyball in your social media process
• Act: how to confidently integrate analytics into everyday social media content
• Adapt: how to continuously improve your performance with consistent wins

Key Takeaways:

• Leveraging hard performance data and tools to enhance routine creative decision making and content results
• Listening to your audience to inform clear social media strategy, not just pushing content

About the Presenter: 

Chris is an energetic communicator with experience creating digital content for brands in tech, sports media, travel–and plenty in between. A Rochester area native, he graduated from Syracuse University’s Newhouse School. His passion lies at the intersection of people, media, and experiences. Grounded in a public relations background, Chris brings an audience-first, value-added, results-driven approach to social media strategies. Chris wanted to add one last note: " Go Bills!"

About the Organization: 

Workshop is an integrated Destination Marketing firm headquartered in Lake Placid and Saratoga Springs, NY. For over 40 years, they’ve helped destinations cut through fragmented efforts, define their brands, and execute successful campaigns, showing a high-value return for their clients.