Leveling Up Destination Strategy: How Esports is Changing the Travel Game

Join Miles Partnership and Destinations International for an inside look at how esports is reshaping travel, tourism and destination strategy. This session brings together industry and destination leaders to explore the rapidly growing intersection of competitive gaming and tourism. We’ll highlight key perspectives, including from the Director of Market Development at BLAST, who will discuss what organizers look for in a host city, lessons from the BLAST.tv Counter-Strike Major hosted in Austin earlier this year and how destinations can stand out. Visit Austin and Visit Raleigh will also share real-world examples of how destination organizations are entering the esports space, hosting events and measuring success. Don’t miss out—reserve your spot today to gain fresh insights and actionable takeaways on one of travel’s fastest-emerging opportunities.