Agenda
*Agenda below is tentative and subject to change.
Event Co-Chairs:
Kelly Ann Curtin
NYSTIA Board Chair
NYC Tourism + Conventions
Corey Fram
Event Chair
Visit 1000 Islands
Don Jeffries
Event Host
Visit Rochester
Sara Poe
Tourism Excellence Awards Host
Strong National Museum of Play
Wednesday, September 13
1:30 PM - 6:00 PM: Sips & Sights of Rochester FAM Tour
Visit Rochester and NYSTIA invite you to join your tourism colleagues as we visit the Genesee Brew House, George Eastman Museum, and Black Button Distilling: three iconic Rochester venues that highlight the history, architecture, and culture of the Greater Rochester area.
Along the way, enjoy tastings from iconic local breweries, wineries, and distilleries, and light, locally-inspired fare! Learn more & Register
Thursday, September 14
8:00 AM - Breakfast
8:45 AM - Welcome / Introductions / Remarks
Kelly Ann Curtin
NYSTIA Board Chair
NYC Tourism + Conventions
Corey Fram
Event Chair
Visit 1000 Islands
Hyatt Regency Rochester Representative
Don Jeffries
Event Host
Visit Rochester
9:15 - 11:50 AM - Workshops & Concurrent Breakout Sessions
9:15 AM:
| DEAI in Action - From First Steps to Results! | Destination Marketing: How-To / Know-How Workshops |
|
Todd Garofano, Discover Schenectady Cassandra Harrington, This Is Cooperstown Rebecca Griffin, Monroe County Community College |
Good Fences: Best Practices for Working with Influencers with Mary Gendron, Mower Moneyball: Rethinking Social Media with Chris Parsons, Workshop |
10:05 AM:
| Destination Management: Museums as Partners | Destination Marketing: How-To / Know-How Workshops |
|
Journey Gunderson, National Comedy Center Hillarie Logan Dechene, The Wild Center Sara Poe, The Strong National Museum of Play |
Ten Things That Work with Susan Green, Paperkite Unlocking Marketing Success: Mastering the Marketing Funnel for Lead Generation and Conversions with Kayla Lloyd, BBG&G Integrated Marketing |
10:55 AM:
| Destination Management | Destination Marketing: How-To / Know-How Workshops |
| A Plan for the Future in Working with the International Tourism Market and Travel Trade, with Jennifer Ackerson, Alon Tourism Solutions and Lucy Redzeposki, Rockland County Tourism | Boost Your Marketing with Partnerships and Collaboration with Tom Martinelli, Content Studio and Taryn Delanie-Smith Miss NY 2022, and Sloane Lewis, Executive Director of Miss NY Scholarship Organization |
11:20 AM:
| Destination Management | Destination Marketing: How-To / Know-How Workshops |
| Blending Datasets to Uncover Hidden Gems with Geoff Lacher, Rove | Beyond Totality: The 2024 Eclipse is Everywhere You Are, New York! with Hillary Olson, Rochester Museum & Science Center |
12:10 PM- Annual Meeting Luncheon
- Welcome remarks from Visit Rochester
- Welcome remarks from Ana Liss, Director, Monroe County Department of Planning & Development and Executive Director, COMIDA & MCIDC
- Brief Remarks from Ross Levi, Vice President / Executive Director of Tourism, Empire State Development / I LOVE NEW YORK
- Chair's report
- Committee reports
- Election of board members
2:00 to 4:00 PM - Member-to-Member 1:1 Sessions - Get Acquainted/Free Consultation! BOOK YOUR SESSIONS
4:05 PM - I LOVE NEW YORK TPA Convening
Ross Levi
Vice President / Executive Director of Tourism
Empire State Development / I LOVE NEW YORK
4:10 PM NYSTIA Board Meeting / Election of Officers
4:45 PM - Bus transportation/walk to Strong National Museum of Play
6:00 PM - The 2023 New York State Tourism Excellence Awards Ceremony
Celebration will be hosted at the Strong National Museum of Play theater, followed by an exclusive, private museum reception.
7:00 PM to 10:00 PM - Game Night at the Strong!
Celebrate the best work /best practice marketing, management, leadership, and stewardship efforts of your peers, and then enjoy an evening of food, drink, and 'NYSTIA Game Night' at the Strong!
10:00 PM - Rochester Late Night 'Garbage Plate Repast'
A late-night Rochester tradition, this casual food-fest is hosted by your Visit Rochester friends at the Hyatt Regency Rochester.
Friday, September 15
8:00 AM: Breakfast
8:45 AM: Introduction of New Executive Committee, Remarks from 2023-2024 Board Chair
Kelly Ann Curtin
NYSTIA Board Chair
NYC Tourism + Conventions
8:55 AM: Welcome from the City of Rochester
Malik D. Evans
City of Rochester Mayor
9:00 AM: Keynote Remarks:
Chris Thompson
President & CEO
Brand USA
About Chris
9:35 AM: I LOVE NY & Brand USA Collaboration
About This Session
Danae Jones-Persip
Senior Manager for the Division of Tourism
Empire State Development (ESD)
Chelsea Sullivan Kaiser
Senior Manager of Partner Marketing
Brand USA
Julie Armstrong
Regional Director Global Marketing
Miles Partnership
10:10 AM - NYSTIA & Brand USA Collaboration
Chelsea Sullivan Kaiser
Senior Manager of Partner Marketing
Brand USA
Julie Armstrong
Regional Director Global Marketing
Miles Partnership
10:40 AM - NYSTIA 2024: Stronger Together
11:00 AM: How Partnering & Collaboration Can Support Your Success
Nicole Mahoney
CEO
Break the Ice Media