Workshops

The entire state of New York will have the opportunity to view the solar eclipse on April 8, 2024. Learn more about the science behind eclipses and ways to engage your community and visitors to view this once-in-a-lifetime experience with Hillary Olson, President & CEO of the Rochester Museum & Science Center.

Mary Gendron, Senior Vice President-Managing Director of Mower will be discussing tips for finding, engaging with, and contracting social media influencers. Learn how to look beyond the statistics and pick the right match in this engaging workshop!

Kayla Lloyd, Marketing Manager for BBG&G Integrated Marketing will be presenting on Thursday morning for an insightful session on understanding various tactics within the marketing funnel that can help you generate leads and boost conversions. By focusing on consumer buying habits and decision-making processes, you'll gain valuable insights to meet your customers where they are and empower them with the information needed to make confident choices.

Geoff Lacher, Senior Tourism Data Analyst at Rove will be presenting their workshop, Blending Datasets to Uncover Hidden Gems. This session will be about showcasing New York State County data, they will explore multiple data sources and demonstrate how blending them together can reveal "hidden gem" insights. Join us to learn the value in layering data sources like mobile location, short-term rental and ratings and review data to provide insights that help you make better decisions.

What if you could know a little bit more about your everyday social media game? Channeling his inner Brad Pitt, Chris Parsons, Director of Social Media at Workshop, recognizes an imperfect understanding of where successful social media content comes from and shares lessons around Workshop’s results-driven method in “Moneyball: Rethinking Your Social Media Game to Score Consistent Wins.”