2025 NYS Tourism Excellence Awards
Thursday, September 11, 2025 | Evening
Fort William Henry Hotel & Conference Center, Lake George, NY
Presented By:
"I’m excited to share that Advance Media NY/Advance Travel & Tourism will once again be the presenting sponsor of the 2025 NYSTIA Annual Summit & New York State Tourism Excellence Awards in picturesque Lake George, NY!
The Tourism Excellence Awards celebrate the most creative and successful campaigns, publications, individuals, and projects from across the state. This event always inspires us to strive for excellence, adopt best practices, and push the boundaries of what’s possible. Our team at Advance Media NY, a full-service advertising and marketing agency, applauds all of the organizations who submitted entries for the awards. Our friends and clients across the state have done amazing work and Advance Media NY will showcase the winners in a video tribute produced by our award-winning creative team at the Tourism Excellence Awards ceremony on September 11.
The annual Summit is the premier event for gaining industry insights and inspiration. It’s a fantastic opportunity to network with some of the brightest minds, most experienced professionals, and trendsetting thought leaders in the tourism industry. New York Tourism organizations truly bring their best to this event.
This September, treat yourself to a visit to Lake George, where history, arts, culture, and natural beauty await you. Join me and be inspired by the innovative and highly successful Tourism Excellence Award recipients. Don’t miss out!"
- Bridget Cerrone
Senior Travel Marketing Strategist
Advance Media New York
2025 New York State Tourism Excellence Awards Recipients
Honorees are listed alphabetically by category:
Karen Kühl
Cayuga County Convention & Visitors Bureau
Excellence in Leadership: Career/Lifetime Achievement
Delaware County “Map Your Moments” 2024 Annual Marketing Campaign
Advance Media New York on behalf of Great Western Catskills of Delaware County
Excellence in Overall Tourism Marketing: TPA/County/DMO Local Level
- Annual Tourism Operating Budget under $500,000
Discover Long Island
Discover Long Island
Excellence in Overall Tourism Marketing: TPA/County/DMO Local Level
- Annual Tourism Operating Budget $500,000 or more
Accessible Travel: Disability Pride, Disability Joy, Exists.™
Accessible Travel NYC
Excellence in Tourism Equity & Inclusion
- Annual Tourism Operating Budget under $500,000
Able to Explore OCNY Campaign
Focus Media on behalf of Orange County Tourism
Excellence in Tourism Equity & Inclusion
- Annual Tourism Operating Budget $500,000 or more
Supplemental Tourism Information Brochures
Finger Lakes Tourism Alliance
Excellence in Tourism Marketing Campaigns, Projects & Programs: Creative Use of
Data to Drive Success
- Annual Tourism Operating Budget under $500,000
Data Driven Large Scale Event Management
Regional Office of Sustainable Tourism (ROOST)
Excellence in Tourism Marketing Campaigns, Projects & Programs: Creative Use of
Data to Drive Success
- Annual Tourism Operating Budget $500,000 or more
Canadian Digital Marketing: Weekend Getaways
BBG&G Integrated Marketing on behalf of Visit St. Lawrence County
Excellence in Tourism Marketing Campaigns, Projects & Programs: Digital Marketing
- Annual Tourism Operating Budget under $500,000
Four Season Campaign
Focus Media on behalf of Orange County Tourism
Excellence in Tourism Marketing Campaigns, Projects & Programs: Digital Marketing
- Annual Tourism Operating Budget $500,000 or more
We’ll See You Out There
New York State Parks, Recreation & Historic Preservation
Excellence in Tourism Marketing Campaigns, Projects & Programs: The Great Outdoors of New York State
Washington County Tourism “How It’s Made” Series
Black Dog Designs on behalf of Washington County Tourism
Excellence in Tourism Marketing Campaigns, Projects & Programs: Innovations & Strategies to Address New/Unique/Changing Markets
- Annual Tourism Operating Budget under $500,000
Commander in Cheers
Destination Dutchess
Excellence in Tourism Marketing Campaigns, Projects & Programs: Innovations & Strategies to Address New/Unique/Changing Markets
- Annual Tourism Operating Budget $500,000 or more
2024/2025 New York By Rail 20th Anniversary Issue
Content Studio New York
Excellence in Tourism Marketing Campaigns, Projects & Programs: Printed Materials
- Annual Tourism Operating Budget under $500,000
2024 Discover Dutchess Destination Guide
Destination Dutchess
Excellence in Tourism Marketing Campaigns, Projects & Programs: Printed Materials
- Annual Tourism Operating Budget $500,000 or more
Pouring New Life into Westchester
From Mower on behalf of Westchester County Tourism & Film
Excellence in Tourism Marketing Campaigns, Projects & Programs: Public Relations
- Annual Tourism Operating Budget under $500,000
Path of Totality Awesome
Visit Rochester
Excellence in Tourism Marketing Campaigns, Projects & Programs: Public Relations
- Annual Tourism Operating Budget $500,000 or more
LivCo Libation Loop
Livingston County Tourism
Excellence in Tourism Marketing Campaigns, Projects & Programs: Trails & Itineraries
- Annual Tourism Operating Budget under $500,000
Cortland County Ice Cream Trail
Cortland County Convention & Visitors Bureau
Excellence in Tourism Marketing Campaigns, Projects & Programs: Trails & Itineraries
- Annual Tourism Operating Budget $500,000 or more
More To Explore: The NY State Parks Explorer App
New York State Parks, Recreation & Historic Preservation
Excellence in Tourism Marketing Campaigns, Projects & Programs: Visitor Service
- Annual Tourism Operating Budget under $500,000
Visitor Experience Department
Visit Ithaca
Excellence in Tourism Marketing Campaigns, Projects & Programs: Visitor Service
- Annual Tourism Operating Budget $500,000 or more
Empire State Trail Town Program
Parks & Trails New York
Excellence in Tourism Stewardship: Shaping a Better Future
- Annual Tourism Operating Budget under $500,000
The Angel Nyack
The Angel Nyack
Excellence in Tourism Stewardship: Shaping a Better Future
- Annual Tourism Operating Budget $500,000 or more
Discover Cayuga Lake
Discover Cayuga Lake
Excellence in Sustainable Tourism: Champions of Change
- Annual Tourism Operating Budget under $500,000
The 2024 Solar Eclipse
The Regional Office of Sustainable Tourism (ROOST)
Excellence in Sustainable Tourism: Champions of Change
- Annual Tourism Operating Budget $500,000 or more
Megan Arnone Eckwahl
National Comedy Center
Excellence in Young Professional Leadership
Robert “Bob” Stopper
Wayne County Tourism
The New Yorker Award