NYSTIA / I LOVE NY Co-op Print Ad Program

NYSTIA, in partnership with the I LOVE NEW YORK brand, is excited to present the 2017 Cooperative Print Advertising Program to its members. As you will see, we offer a variety of buys that speak to our members regional markets, and we have negotiated some exceptional rates. Read through all the print opportunities and reserve your advertising early!

Below you will find our 2017 NYSTIA/ I LOVE NY program packet and order form rates. If you wish to buy a larger ad than the ones shown, simply multiply the price by the units bought. Larger ads must be multiples of the units shown, i.e. -- all ads are 1/6th page. You can reserve a double ad (1/3 page) or triple (1/2 page) if you wish. Just mark the reservation order accordingly on your order form. Any questions, please e-mail or call Dawn at 888.698.2970 or Dawn@nystia.org

2017 Print Ad Deadlines and Sizing  (568.7 KB)
2017 Print Ad Deadlines and Sizing


SUMMARY OF PUBLICATIONS


AAA PUBLICATIONS

AAA Magazines are dedicated to the AAA member whose itineraries include frequent travel. AAA members travel more, stay longer, do more and spend more than the average U.S. traveler. AAA's member magazines support and inspire overnight travel. Members turn to their magazine for getaway ideas and destinations. AAA members trust the AAA brand, placing it in the top ten most trusted brands in America. For each of the AAA co-op programs listed here, NYSTIA participants will get unique added-value offers not offered through regular advertising. We are excited to introduce brand new regions as well as new and increased reader-service responses for our participants.

New York Metro and Long Island: Participants will have one listing on the NYSTIA digital blog post (blog.northeast.aaa.com) titled Things to Do in New York. Each participant receives 50 words, a photo, URL/link and phone number for the listing. In addition to the blog listing, participants receive a bonus reader-service listing in the September 2017 issue of AAA Northeast Publication, which goes to 2.92 million AAA members in New Jersey, New York, Connecticut and Massachusetts.

COST: 1/6 Ad is $ 2,890

New Jersey: Participants will have one listing on the NYSTIA digital blog post (blog.northeast.aaa.com) titled Things to Do in New York. Each participant receives 50 words, a photo, URL/link and phone number for the listing. In addition to the blog listing, participants who purchase a one-third page or larger ad will receive a free one-twelfth-page Travel Planner ad in the New Jersey region of AAA World in any 2017 issue, plus a bonus reader-service listing in the September issue of AAA Northeast Publication, which goes to 2.92 million AAA members in New Jersey, New York, Connecticut and Massachusetts. Participants will also receive bonus reader- service listings in the Connecticut, New Jersey, Pennsylvania, Delaware, Maryland, Ohio, Kentucky and Washington, D.C., editions of AAA World, which goes to 2.54 million AAA members, in July/August, September/October and November/December 2017.

COST: 1/6 Ad is $ 3,590

Philadelphia and Delaware: Participants who purchase a one-third page or larger ad will receive a free one-twelfth-page Travel Planner ad in the Philadelphia/Delaware region of AAA World in any 2017 issue. Participants also receive bonus reader-service listings in the Connecticut, New Jersey, Pennsylvania, Delaware, Maryland, Ohio, Kentucky and Washington, D.C., editions of AAA World, which goes to 2.54 million AAA members, in July/August, September/October and November/December 2017.

COST: 1/6 Ad is $ 4,055

Connecticut and Boston: Participants will have one listing on the NYSTIA co-op digital blog post (blog.northeast.aaa.com) titled Things to Do in New York. Each participant receives 50 words, a photo, URL/link and phone number for the listing. In addition to the blog listing, participants who purchase a one-third page or larger ad will receive a free one-twelfth-page Travel Planner ad in the Hartford region of AAA World in any 2017 issue, plus a bonus reader-service listing in the September issue of AAA Northeast Publication, which goes to 2.92 million AAA members in New Jersey, New York, Connecticut and Massachusetts. Participants will also receive bonus reader- service listings in the Connecticut, New Jersey, Pennsylvania, Delaware, Maryland, Ohio, Kentucky and Washington, D.C., editions of AAA World, which goes to 2.54 million AAA members, in July/August, September/October and November/December 2017.

COST: 1/6 Ad is $ 4,690

Ohio: Participants will receive a bonus reader-service listing in the November/December 2017 issue of Home & Away, which goes to 1.25 million AAA members in Ohio, New York, Pennsylvania and Indiana.

COST: 1/6 Ad is $ 2,500

May/June Co-ops:
Space Deadline: Feb. 21 Materials Deadline: Feb 28
Sept/Oct Ohio Co-op:
Space Deadline: June 14 Materials Due: June 21


ADAMS OUTDOOR ADVERTISING - PRINT OUTDOOR BULLETIN OPTIONS

Adams Outdoor Advertising is one of the country's premiere outdoor media companies with regional markets throughout the Southeast, Midwest as well as Pennsylvania. Within drive to 1/3 of the US population, our Eastern Pennsylvania market is unique as an established year-round leisure travel destination to both New York and Philadelphia metropolitan areas. We reach a mass audience of both residents and tourists alike with traditional posters, fixed or rotary bulletins and a network of over 74 digital bulletins. As Americans re-discover the 'road trip', out-of-home media has proven to be targeted, cost-effective and inspires search.


BEST OF AMERICA TRAVEL - New for 2017

Madden Media presents this campaign. Inspire Eastern Canadians as they plan their Spring and Summer getaways. 21 million Canadians travelers visit the US annually, ranking Canada's the #1 international market for the US. reach this highly coveted market with a 4-month integrated campaign that combines the power of print and digital promotion. How it works: Branding and direct response mechanisms put your message in front of these valuable audiences: Newspaper Readers - State-of-the-art targeting delivers the newspaper insert to affluent subscribers in key Eastern Canadian markets, including Montreal Gazette, Ottawa Citizen, Toronto Star, Windsor Star, London Free Press, Hamilton Spectator. Bonus circulation goes to CAA travel advisers. Also, placement in West Jet Magazine. Vacation.com Visitors and Subscribers: E-blasts reach best-match subscribers who've asked to receive ongoing travel updates. Plus you'll benefit from traffic generated by other campaigns. Additional Digital Promotion - The digital campaign managers promote the program to qualified geo-targeted prospects, expanding the insert's overall reach.

Get To Know Us Better! View Our Brief Video (Madden Media)

Spring Date of Issue: May 20, 2017

COST: 1/6 Ad is $ 3,750

Space Deadline: Mar. 3 Materials Deadline: Mar. 10
Fall Deadlines: TBA

COST: 1/6 Ad is $ 3,250



CLEVELAND PLAIN DEALER - New for 2017

Advance Media New York presents a print advertising opportunity in the Cleveland Plain Dealer that includes digital advertising and lead generation on a special New York Travel landing page. Print partners appear in the co-op buy in the newspaper (Sunday circulation 285,685). The print page is reformatted for a landing page, with ads hotlinked to individual websites, and a form to collect reader service information. The landing page will also be promoted for three months via audience targeted display ads and travel videos placed by NYSTIA/I Love New York on Cleveland.com.
Date of Issue: April 23, 2017

COST: 1/6 Ad is $ 3,900

Space Deadline: Mar. 1 Materials Deadline: Mar. 7

ENDLESS VACATION - New for 2017
Endless Vacation, the largest circulation national travel magazine in the U.S. reaching 4.2 million readers, provides award-winning content across multiple platforms. As the ultimate trip planning resource for those who have made a lifetime commitment to travel, your destination will be immersed in multiple touch points throughout the trip-planning journey. The NYSTIA multimedia program offers the opportunity to reach an untapped group of avid travelers. The circulation is 1.3 million, reaching more than 2.7 million total travelers including the following states: ME, VT, NH, MA, CT, NY, NJ, PA, DE, MD, DC, RI, WV, VA, KY, NC, TN, SC, GA, AL, MS, FL and bonus circulation of OH, MI OK, TX, AR, LA. For both the Northeast and West regions, there is a total of 82,625 Canadian circulation including New Brunswick, New Foundland and Labrador, Nova Scotia, Prince Edward Island Quebec, Manitoba, Nunavut and Ontario that you are already receiving.
ADDED VALUE: Includes 3 elements for each participant and NYSTIA participation in the 'Time of Your Life' program:
1) Reader Service/Lead Generation: each participant will be included in a special I Love NY section on the Reader Service Page in the print, web and tablet editions from March 1 - June 30.
2) Micro-site: An I Love NY Micro-site will be created on endlessvacation.com to feature the I Love NY co-op page that will be live from March 1 - May 31 with links and CTA.
3) Tablet Edition: The I Love NY co-op page will be placed in the Summer issue tablet edition.

4) Participation in the Endless Vacation 'Time of Your Life' program: providing additional visibility and content for NYSTIA across the Endless Vacation platforms including the E-newsletter sent to 1 million Endless Vacation readers and EndlessVacation.com. All digital opportunities will have an opportunity to link to the I Love NY web site and/or your individual partner site.

Get To Know Us Better! View Our Brief Video

Date of Issue: Feb 27, 2017
COST:
1/6 Ad is $ 5,700

Space Deadline:
Dec. 23rd Materials Deadline: Dec. 30
2017 Endless Vacation Ad FINAL  (594.9 KB)
2017 Endless Vacation ad


GREAT VACATION GETAWAYS

Great Vacations Getaways has proven popular with a number of NYSTIA members. This publication is inserted in newspapers in NY, NJ, MD, PA, Washington, DC, Boston and Long Island (Newsday) for subscribers only with a $75,000 + income. Print package added value includes: Online Component: 4,000,000 online impressions through a re-marketing program. E-blast to 20,000 opt-in consumers for each advertiser, events and activities posted on GVG Facebook, Twitter and Google+ pages. Two 30-second videos uploaded on www.greatvacations.travel, linked to YouTube. Individual Advertisers: Profile pages on GreatVacationGetaways.com, with 500 words of copy, 6 photos and two videos. Reserved date for individual advertiser's e-blast. Submission of calendar of events for each advertiser. Also, each advertiser gets 200,000 individually targeted online impressions with their package. Upload of brochure: Links from greatvacations.travel to each advertiser website. Advertiser receives between 4,000 to 5,000 leads, e-blast opens and banner activity will be reported for each advertiser. Circulation: 1.5 million in 28 markets.

Get To Know Us Better! View Our Brief Video

Date of Issue: April 2017
Space Deadline:
Mar. 1 Materials Deadline: Mar. 10
COST:
1/6 Ad is $ 4,600
Great Vacation Getaways 2016 NYSTIA Media Buy  (7.9 MB)
Once you click on the file, go to page 11 to view our Ad


HARTFORD COURANT (NEWSPAPER) STATE OF CONNECTICUT MAGAZINE

The Hartford & New Haven DMA is one of the country's most affluent and best educated markets. Per capita income is 21% above the national average, with a population of 2.6 million, with 52% HHI above $75,000 and 34% are above $100,000. 66% of readers have attended college, with 39% having 4+ years of college. NYSTIA, is looking to fill two full color pages in the Sunday – Travel Section of the Hartford Courant, the format we are looking to achieve in this buy is an advertorial paid section, you will purchase a 1/8 ad (approx. size 5" X 5") of advertorial along with one photo. We will be able to offer a reader service that will be organized by NYSTIA. Added Value Offered: You will be interviewed by a reporter who will write the copy for your ad buy. You will receive 100,000 impressions on www.courant.com with the cube or leaderboard (banner) ad that will appear on the website and direct visitors to your site.

Date of Issue: Sunday, April 24
Space Deadline: Mar. 1 Materials Deadline: Mar. 10
COST: 1/8 Ad is $ 1,500


HEARST WOMEN'S TRAVEL GROUP

Hearst Women's Travel Group (Country Living, Good Housekeeping, Woman's Day) combines three iconic travel brands into a powerhouse partnership. Northeast circulation includes the following states: ME, VT, NH, MA, RI, NY, PA, NJ, CT, MD, DE and DC. Circulation is approximately 2 million. That's 11 million readers who see an ad in all 3 magazines.
Added Value Offered: All three in-magazine reader service pages drive traffic to GreatGetawaysGuide.com, where readers can learn more about travel advertisers, request information and enter sweepstakes. Additional in-magazine and online exposure about our advertisers increases awareness and drives more leads. Average inquiry return per CVB is nearly 3,750.
NEW for 2017: Looking to run additional ads in Hearst, outside the NYSTIA MAY CO-OP ? You can, for the same NYSTIA CO-OP rate of $7,895. If you ran an ad in the NYSTIA co-op in Hearst within the last 3 years (contact NYSTIA for confirmation), you can purchase an ad at the NYSTIA CO-OP rate, to run at other times outside of the May co-op issue. If you purchase any additional insertions with Hearst in 2017, NYSTIA will receive additional revenue towards their 2017 co-op program.

Date of Issue:
May 2017
Space Deadline:
Feb. 9 Materials Deadline: Feb. 16
COST:
1/6 Ad is $ 7,895


MEREDITH PUBLICATIONS

Print is the “Opt in Media in an Opt Out World." Proven research demonstrates its unmatched effectiveness in brand awareness and qualified responses. The demographic that matters most for travel destinations - women - the key decision maker for travel is the complete focus of the Meredith Brands (1 out of every 2 domestic vacations is taken by a Meredith reader.) The MEREDITH Publications Women and Travel Package provides New York Destinations with the ideal media solution for their spring and summer marketing need, targeting female audience through massive reach and efficiency (3.5 million subscribers and over 15 million readers) with ad page in Better Homes & Gardens, Traditional Home, Midwest Living, Family Fun and Family Circle Magazine. Each advertiser receives reader service listings in each magazine,
Plus, NYSTIA receives bonus listings on behalf of all CO-OP participants throughout the year. These leads are a direct request of Meredith-only subscribers, a critical part of the Meredith program (no sweepstakes, 'general travel names' or otherwise).

Date of Issue:
May 2017
Space Deadline:
Jan. 13 Materials Deadline: Jan. 20
COST:
1/6 Ad is $ 11,675


NJ STAR LEDGER + NJ.com

Your print ad will appear in the summer travel guide insert in the Sunday newspaper. Print package includes a digital component on NJ.com (largest web audience in New Jersey 4.3 million unique desktop & Mobile users). The number of impressions to be distributed as equally as possible to all those destinations advertising on the page. The impressions based on the actual creative unit of interest (cpm's vary). It includes both geo & behavioral targeting to our users.
For example, running a leader board & rectangle unit on desktop and a rectangle unit on Mobile with geo & behavioral targeting gives you 177,777 impressions. For just a geotarget digital buy (Desktop/Mobile) no behavioral targeting 240,000 impressions (leader board/Rectangle units only). The impressions would cover one week period April 23-29.
Date of Issue: April 23, 2017
Space Deadline: Mar. 23 Materials Deadline: Mar. 30

Cost: 1/6 ad $ 1,200


OPRAH MAGAZINE — MADDEN PUBLISHING INSERT

Oprah Magazine is familiar to a number of TPAs. We include “O" in our list because it appeals to women who are on average 55.5 years old with household incomes of $66,797 and really engage with the magazine. 17% suscriber growth for the past 5 years. Eastern circulation is the whole east coast. Added Value: With every 2 ad pages, NYSTIA will receive a half page of editorial comprised of the color coded map and New York editorial. Each page will have New York branding. Online lead generation has been modified to include geo-targeted e-blasts to drive traffic to an Oprah-New York page where the sweepstakes prize offered will be New York only.

Date of Issue: May 2017
Space Deadline: Jan. 13 Materials Deadline: Jan. 20
COST: 1/8 Ad is $ 3,940



PHILADELPHIA MAGAZINE

Reach our active and affluent audience looking for weekend getaway ideas, or outdoor adventure, or a beautiful bed & breakfast. This is the perfect environment to showcase your destination to an audience of over 850,000 readers.*

Added Value: Receive 500 subscriber names leads (Excel list for direct mail). Receive an event listing in the Road Trips section in March or September issues.

Date of Issue: May 27, 2017
Space Deadline: Mar. 23 Materials Deadline: Mar. 30

COST: of 1/6 ad $2,200


PRESERVATION MAGAZINE

Preservation is the official publication of the National Historic Trust. Its 160,000 circulation is made up of dedicated historic/cultural travelers with high interest in history. Added Value: 3 months on the National Trust website www.preservationnation.org (50,000 impressions, 3 rotating banners), 45 words of editorial for 1 print ad unit, 60 words of edit for 2 print ad units, 80 words of edit for 3 print ad units. Reader Service is available for each advertiser in the section.

Date of Issue: Spring 2017
Space Deadline: Jan. 13 Materials Deadline: Jan. 20

COST: 1/6 Ad is $1,800


ROADRUNNER MOTORCYCLE TOURING & TRAVEL

This publication reaches affluent, touring motorcycle riders who are always looking for great new places to go visit. 7RoadRUNNER features detailed travelogue style stories that guide readers with easy to follow real rider tours. Readers are looking for beautiful, two-lane roads and small town flavor. They seek out local restaurants and local hotels. Research also shows that small groups of motorcyclists can make a huge impact on the local economy, and will increase awareness of New York's natural beauty and abundance of places to visit and explore. Total readership is 225,817 and they each roade an average of 9,000 miles on their bikes over the past year.

Added Value:
We will provide New York State with a Skyscraper banner on our website for eight months - March through October. Our website attracts 59,276 unique visitors per month and will offer New York State unlimited impressions.

In addition,
we have created a special link: www.roadrunner.travel/iloveny that features our 22 different tours in New York state showcasing New York's beautiful natural scenery. We will prominently promote this link on the New York state advertising spread in our Spring Travel Guide with headline: Love to ride? Come and discover your favorite part of New York State!

Date of Issue:
March/April 2017
Space Deadline:
Jan. 17 Materials Deadline: Jan. 24
COST:
1/6 Ad is $ 895

Get To Know Us Better! View Our Brief Video