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Destination Optimization

This program is designed to give destinations the leadership and voice to spur their local economic recovery within the major travel search and planning products. Empowering local businesses to have accurate and compelling content on the major platforms of Google, Tripadvisor, and Yelp will inspire and create confidence amongst prospective visitors. Developing your destination's digital infrastructure will pay dividends immediately and in the future with local, main street businesses both domestically and internationally.

Program Pricing:

Destination Optimization < > Total Cost < > Partner Share/Match
Tier 1 $22,000 $7,040
Tier 2 $16,500 $5,280
Tier 3 $11,000 $3,520

CLICK HERE for more details on grant opportunities through Miles Partnership

CONTACT me to schedule a time to determine your community's needs:

Julie Armstrong, Global Marketing Executive
d: +1 804-467-1464

Miles Partnership is a global marketing agency focused solely on travel and tourism, with 65 years of experience marketing state, city and regional destinations in the U.S. and abroad. Destination marketing organizations, economic development offices, state parks, resorts and restaurants all trust us with their branding, marketing, community support and media-buying needs. Miles Partnership pioneered the concept of Destination Optimization - expanding the role of destination marketing organizations to organically influence the quality of information across major travel-planning platforms that help inform critical decisions. Miles' support for tourism businesses via Destination Optimization began in 2017 and the initiative has been growing steadily since then, supporting more than 200 destination marketing organizations, from major metros to rural counties.

This project is supported by a grant awarded to NYSTIA by New York State's Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul's Regional Economic Development Council Initiative.