Skip to Main Content

Brand USA Multi-Channel: Canada

THIS PROGRAM IS SOLD OUT. Thank you for your support!

CANADA: This is a key market for New York State destinations' recovery due to its proximity to New York State along with an audience eager to cross the border and experience New York and all of its partner experiences

Brand USA Canada Spring Multi-Channel - This full-funnel campaign guides travelers from inspiration to booking using customized calls to action which generate real, measurable results for partner destinations and attractions. Leveraging Brand USA, partners benefit from top media channels in Canada including Expedia, Google Display Network, and Facebook. A new Interactive Travel Guide inspires prospective visitors with engaging content and imagery.

Program Pricing:

Brand USA Multi-Channel < > Total Cost < > Partner Share/Match
Tier 2 $19,030 $6,090
Tier 3 $11,000 $3,520
Tier 4 $5,500 $1,760

CLICK HERE for more details on grant opportunities through Miles Partnership

CONTACT me to schedule a time to determine your destination's needs:

Julie Armstrong, Global Marketing Executive
d: +1 804-467-1464

Miles Partnership is a global marketing agency focused solely on travel and tourism, with 65 years of experience marketing state, city and regional destinations in the U.S. and abroad. Destination marketing organizations, economic development offices, state parks, resorts and restaurants all trust us with their branding, marketing, community support and media-buying needs. Miles Partnership pioneered the concept of Destination Optimization - expanding the role of destination marketing organizations to organically influence the quality of information across major travel-planning platforms that help inform critical decisions. Miles' support for tourism businesses via Destination Optimization began in 2017 and the initiative has been growing steadily since then, supporting more than 200 destination marketing organizations, from major metros to rural counties.

This project is supported by a grant awarded to NYSTIA by New York State's Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul's Regional Economic Development Council Initiative.