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AARP: Visibility, Lead Generation - Adding New England

AARP: Targeting Lifestyle Segments/Seasonality/New Markets in 2022!

Pictured below: April 2022 Member Co-Op with Matching Space Content Marketing Feature :

The 2022 NYSTIA Co-op program will be once again be delivered in the Mid-Atlantic Region - NY, NJ and PA and will feature matching space for content marketing.

NEW FOR 2022: We're Adding the AARP New England Region October edition!

In the April/May 2022 issue, we will target AARP's age 50 to 59 "active & adventurous" audience, a prime audience going into key vacation months with both couples and family travel peaking. 61% of AARP members took multi-generational family vacations in 2019 (43% more likely than non-members), a segment dominating the leisure travel market! Lead generation topped 4,800 in 2019, 5,200 in 2020 and our October 2021 lead generation is on track to set a new high!

In the October 2022 travel issue, we will bring the Co-Op program to AARP's New England edition for the first time, targeting their Connecticut, Rhode Island, Massachusetts, New Hampshire, Maine and Vermont audience in the 50 to 59 age demo for the first time.

Powerfully enhancing AARP's impact and visibility for NYSTIA members, the content marketing 2-for-1 matching content offer is available for both issues planned in 2022. NYSTIA's co-op page will be matched with relevant custom travel content created by AARP Media at no additional cost!

NYSTIA Member 2022 Co-Op Rate (Includes matching space content marketing):

  • April/May "Active & Adventurous" Issue:
    • Mid-Atlantic Region 1/6 Page: $3,670 (other sizes available)
    • Materials due: January 25, 2022
  • October Travel Issue
    • New England Region 1/6 Page: $1,440 (other sizes available)
    • Materials due: July 15, 2022

For more information about AARP's audience, contact:

Dan Phillips
Integrated Account Manager
AARP Media Sales or 646-593-1998(m)