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Travel Trade Activation

Market New York Project #134852: Tourism Industry Recovery & Resurgence

Travel Trade Activation Program: Direct B2B Sales ROI

Pre-Call Positioning * B2B Sales Implementation * Increased ROI

Join us to expedite international tourism development in New York State. These set destinations up for success through activating suppliers to provide competitive products and services needed to sell New York State destinations on the global tourism stage and create greater ROI from tourism marketing effort. New York State DMOs and their tourism suppliers can then implement sales and marketing tactics to establish and/or increase ROI from successful B2B tourism partnerships.

This travel trade activation benefits tourism suppliers of any kind!

Attraction * Activity * Tour Guide * Accommodation * Cultural * Arts * Dining * Beverage * Retail * Service * Nightlife * Festival * Event * Transportation * Sports * Outfitters * Parks & Recreation


Statewide Workshops: (Available for all New York State DMOs and/or tourism suppliers)

Why attend a New York State Travel Trade Activation Workshop?

During the session you will begin to develop the resources to effectively build or strengthen partnerships with the travel trade. By developing competitive products and services necessary to market your destination on the global tourism stage you will set your business up for success, creating greater ROI from your new or existing travel trade tourism marketing efforts and dollars.

Whether you are new to the industry or a seasoned vet, take this opportunity to hone your skills and fast track your tourism products to partnership success with the travel trade.

Travel Trade Activation Workshop #2
Location: The NEW YORKER Hotel - Grand Ballroom
Date: Thursday, October 27, 10 AM to 11:40 AM
Registration: $35 - REGISTER HERE

Destination Specific: (Available first come, first serve to three (3) New York State DMOs / Destinations)
Timing: 2022, specific dates determined in consultation with the destination
Travel Trade Activation (hosted by destination) New York State DMO and their stakeholders can participate in receiving two tailored, destination sessions to develop targeted sales and marketing products strategically align with their specific travel trade needs. This activation will prepare the destination with the best practices in maximizing tourism marketing efforts with the travel trade.
Travel Trade Workshop Following the two tailored sessions, each host destination and their tourism suppliers will participate in a travel trade workshop with two travel trade operators looking to expand their NYS products.
Cost per Partner: $19,500; Grant Contribution: $13,221; Destination Investment: $6,279

Sales Activation Activities: (Participation limited as indicated below)
Timing: Fall 2022, Winter 2023

  • NYS Marketplace Exchange & New York International Show Reception: October 27, 2022
    Join us for an opportunity to present your New York State destination and/or tourism business to key international and domestic inbound travel trade buyers. This interactive sales opportunity is available for you to share your elevator pitch with travel trade buyers! During this open forum sales exchange, you will have time to connect with buyers to promote your tourism products, building relationships that lead to direct B2B sales and ROI.
    Cost per Partner:$937; Grant Contribution: $634; Partner Investment: $303

  • Virtual Business Development Co-Op January 10, 17, 24 & 31, 2023:
    *12 eligible New York State DMOs and/or suppliers
    Virtually attend pre-organized NYS focused sales calls with 12 key inbound operator businesses to develop strategic relationships together. NYS tourism businesses will be introduced to international inbound tour operators, destination management companies, and domestic tour operators across the major gateways of the United States (New York City, Florida, and California)
    Cost per Co-Op Partner: $2,918; Grant Contribution: $1,978; Partner Investment: $940

Contact Us Today To Start Your Program!

This project is supported by a grant awarded to NYSTIA by New York State's Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul's Regional Economic Development Council Initiative.