Market New York Project #134852: Tourism Industry Recovery & Resurgence
Travel Trade Activation Program: Direct B2B Sales ROI
Pre-Call Positioning * B2B Sales Implementation * Increased ROI
Join us to expedite international tourism development in New York State. These set destinations up for success through activating suppliers to provide competitive products and services needed to sell New York State destinations on the global tourism stage and create greater ROI from tourism marketing effort. New York State DMOs and their tourism suppliers can then implement sales and marketing tactics to establish and/or increase ROI from successful B2B tourism partnerships.
This travel trade activation benefits tourism suppliers of any kind!
Attraction * Activity * Tour Guide * Accommodation * Cultural * Arts * Dining * Beverage * Retail * Service * Nightlife * Festival * Event * Transportation * Sports * Outfitters * Parks & Recreation
Statewide: (Available for all New York State DMOs and/or tourism suppliers)
Travel Trade Activation: ALON will deliver marketing activation sessions available for all New York State regions. Participants will develop the creative to effectively participate later in the sales activation.
Session #1: VIRTUAL Workshop Tuesday, September 27, 10 AM to Noon, Registration $35 - REGISTER HERE
Destination Specific: (Available first come, first serve to three (3) New York State DMOs / Destinations)
Timing: 2022, specific dates determined in consultation with the destination
Travel Trade Activation (hosted by destination) New York State DMO and their stakeholders can participate in receiving two tailored, destination sessions to develop targeted sales and marketing products strategically align with their specific travel trade needs. This activation will prepare the destination with the best practices in maximizing tourism marketing efforts with the travel trade.
Travel Trade Workshop Following the two tailored sessions, each host destination and their tourism suppliers will participate in a travel trade workshop with two travel trade operators looking to expand their NYS products.
Cost per Partner: $19,500; Grant Contribution: $13,221; Destination Investment: $6,279
Sales Activation Activities: (Participation limited as indicated below)
Timing: Fall 2022, Winter 2023
Contact Us Today To Start Your Program!
This project is supported by a grant awarded to NYSTIA by New York State's Empire State Development and the I LOVE NY Division of Tourism under Governor Kathy Hochul's Regional Economic Development Council Initiative.