The Travel Guide Group: 'NYS Virtual Travel Show' & Lead Generation - NEW

NYSTIA Co-Op Charter Program for 2022 - Only $780!

Increase Visitors, Revenue & Economic Impact

via Traveler Engagement & Lead Generation

NYSTIA Preferred Rates and Value Ads

Participate for as low as $780 or $260 per month!

Lock in low $1.30 per lead rate* and added-value benefits with a 3 to 12 month 2022 commitment, and 200 to 2,000 leads per month.

-NYSTIA members save up to 74% off!

Sign up now through Jan. 15, 2022

Start Campaign by Feb 1, 2022

*Rates will increase for those that sign up or start after charter program launch date.

Charter Campaign Packages

Option 1: 3 Month NYSTIA Rate: $780

  • 600 Traveler leads (200 per month average)
  • Destination Microsite with button to click out tourism site

Option 2: 6 month NYSTIA Rate: $2,340

  • 1,800 Traveler leads (300 per month average)
  • Destination Microsite with button to click out tourism site
  • Inclusion in NYS email to 135,000 opt-in travel subscribers as featured destination

Option 3: 12 Month NYSTIA Rate: $6,240

  • 4,800 Traveler leads (400 per month average)
  • Destination Microsite with button to click out tourism site
  • Inclusion in NYS email to 135,000 opt-in travel subscribers as featured destination
  • Inclusion in NYS themed blog as featured destination
  • Inclusion in NYS themed blog
  • Social media post on FB & IG

Call me to discuss your custom NYSTIA lead package

Madelyn Roberts M: 516.662.9555


New York State 'Virtual Travel Show' for NYSTIA Members - Continues for 2022

Member Feedback:
KK2.jpg"Working with the team executing the Travel Guide Program was a wonderful experience. Directions were easy to understand, questions were answered quickly and the best part, we already received quality leads and feedback. This program just goes to show how well NYSTIA and their partners adapt to the changing marketing and tourism landscape. If this was an online rating of the program I'd give it 5 out of 5 stars!"
- Kristy Kennedy, Director, Adirondack Coast Visitors Bureau

Program Basics:

  • NYSTIA Travel Guide pages provide travelers with NYSTIA member content, images, and insights to inspire travel planning and drive visitation.
  • Travelers request digital and/or print guides of interest and click out to participant tourism websites for more information through Destination Microsites
  • Destinations receive validated active traveler leads, lead reports, and opt-in requests to build email lists, generate website traffic and content opportunities.

Charter Participants in the 'NYS Virtual Travel Show' Receive:

  • Preferred special rates and added-value options
  • Inclusion in NYS Travel Guides Page/Virtual Travel Show on
  • Travel Guide page on*: Dedicated guide page for your destination including guide cover image, 4 additional images, 240 words of copy, map, and call to action to order your guide (see below)
  • Leads/Guide Requests: volume of validated traveler lead requests interested in visiting your destination based on lead level selected.
  • Weekly Lead Report: Weekly lead report including date and time stamp of request, full name, validated email and mailing address, guide format (digital and/or print) requested, optional demographic information including activities of interest, and opt-in to build your email list
  • Destination microsite pages on Dedicated pages for your destination in our “Destination" section organized by State, County, and City/town. Pages and content (images and copy) include the following pages/sections: Main summary, Visit/About, All Guides, and Counties/Cities.
  • Tourism button with click out: located on each of your destinations pages driving travelers seeking even more
  • Growth Together: In the spirit of tourism growth for all NYSTIA participants, we ask that each participant promote the NYS Virtual Travel Show to your respective audience (via email, site post, blog, social, etc.) and display The Travel Guide Group - Proud Partner participant button with link to show your support.

Partner Page Examples on

Travel Guide Page - Destination


New York State Destination Main Page

Destination Microsite Visit Page

NYSTIA Preferred Rates & Added Value Summary

NYSTIA Members receive the low cost per lead rates and added value programs ranging from a minimum of $3,000 for the charter 3 month to $23,100 for the 12 month programs.

Comparable Program Options

Standard TTGG Package

NYSTIA & TTTGG Special Covid Tourism Recovery Program

NYSTIA Portal Page Listing & Promotion

Qualified Lead Campaign

Average per Lead Rate



Average # of Qualified Leads



Travel Guide Page & Listing

Weekly Lead Reports




Destination Microsite Pages: Main, Visit, etc. (value: $6,000 to $12,000/year)


Value Added

Destination Tourism Click out button (value: $1,200+/year)


Value Added




Special Savings



TTGG NYSTIA Program is Live and Available Now on - the number of participants varies based on monthly program participation

Madelyn Roberts.jpg

Contact: Madelyn Roberts
V.P. Advertising Director/Consultant
M: 516.662.9555

tgf logo horizontal@2x copy.jpg

* The Travel Guide Group (TTGG) is the leading performance based platform and marketing partner to tourism boards, CVB's, and DMO's. Since 2006, the TTGG sites such as have been a central resource for leisure travelers to find and request the best digital and print travel guides from over a 100 US destinations at any given time. This has enabled TTGG to deliver over 10 million guide requests and qualified leads for our partners. We work exclusively with the travel industry. The Travel Guide Group also hosts additional tourism marketing opportunities including: Destination Microsites, email marketing, co-op programs, website ads, travel blogs and custom content.