The Travel Guide Group 'NYS Virtual Travel Show'

The Travel Guide Group 'NYS Virtual Travel Show' NYSTIA Program

- Continues

Lead Generation &Traveler Engagement to
Increase Visitors, Revenue & Economic Impact

Special COVID-19 Tourism Recovery Program: Preferred Rates, Value Adds

Participate from as low as $350/month

Packages from $1,050

With the success of the 2021 charter program, NYSTIA has continued its partnership with The Travel Guide Group* (TTGG) to provide a special COVID Tourism Recovery Co-op to increase awareness, engagement, and visitation for participating NYSTIA member destinations and attractions. The 'NYS Virtual Travel Show' program provides dedicated travel guide and destination microsite pages for participating NYSTIA destinations hosted on

Here's how it works:

  • Member pages provide travelers with NYSTIA member content, images, and insights to inspire travel planning and drive visitation.
  • Travelers request digital and/or print guides of interest and click out to participant tourism websites for more information.
  • Destinations receive validated active traveler leads, lead reports, and opt-in requests to build email lists and generate website traffic.

NYSTIA Preferred Rates & Added Value!

NYSTIA Destination Members can participate for as low as $350/month and packages as low as $1,050; and all receive added-value bonus of dedicated microsite pages in the “destination section" with click out button (value $3,600+).

NYSTIA Special Cost Per Lead rates range from $1.30 (charter participants) to $1.75 (new participants)

Package Examples: Below are a few package examples for new program participants. You can choose any lead goal from 600 to 30,000 leads over a 12-month period.

3 Months: 600 leads (minimum commitment)
Leads per month: 200
Cost per lead: $1.75
Total Cost: $1,050

4 months: 800 leads
Leads per month: 200
Cost per lead: $1.75
Total Cost: $1,400

6 Months: 1,800 Leads
Leads per month: 300
Cost per lead: $1.75
Total Cost: $3,150

8 Months: 3,200 Leads
Leads per month: 400
Cost per lead: $1.50
Total Cost: $4,800

Member Feedback:
KK2.jpg"Working with the team executing the Travel Guide Program was a wonderful experience. Directions were easy to understand, questions were answered quickly and the best part, we already received quality leads and feedback. This program just goes to show how well NYSTIA and their partners adapt to the changing marketing and tourism landscape. If this was an online rating of the program I'd give it 5 out of 5 stars!"
- Kristy Kennedy, Director, Adirondack Coast Visitors Bureau

Each participant in the 'NYS Virtual Travel Show' receives:

  • Preferred special rates and added-value options
  • Inclusion in NYS Travel Guides Page/Virtual Travel Show on
  • Travel Guide page on*: Dedicated guide page for your destination including guide cover image, 4 additional images, 240 words of copy, map, and call to action to order your guide (see below)
  • Leads/Guide Requests: Volume of validated traveler lead requests interested in visiting your destination based on desired goals.
  • Weekly Lead Report: Weekly lead report including date and time stamp of request, full name, validated email and mailing address, guide format (digital and/or print) requested, optional demographic information including activities of interest, and opt-in to build your email list
  • Destination microsite pages on Dedicated pages for your destination in our “Destination" section organized by State, County, and City/town. Pages and content (images and copy) include the following pages/sections: Main summary, Visit/About, All Guides, and Counties/Cities.
  • Tourism button with click out: Will be on each of your destinations pages driving travelers seeking even more info to your site.
  • Inclusion of your Travel Guide on Getaways Portal Page with a link to the 'NYS Virtual Travel Show' section on to facilitate active traveler leads at no extra charge.
  • Growth Together: In the spirit of tourism growth for all NYSTIA participants, we ask that each participant to promote the NYS Virtual Travel Show to your respective audience (via email, site post, blog, social, etc.) and display The Travel Guide Group - Proud Partner participant button with link to NYTSIA –TGF NYS Virtual Travel Show your support.

Additional Sample Program Pages:

New York State Virtual Travel Show


Dedicated Travel Guide Page


New York State Destination Main Page


Destination Microsite Page


NYSTIA Member Program Participation: This is a remarkable opportunity for all NYSTIA members to participate affordably. Before discounts and including value added features, the program packages range in value from $5,100 to $13,200+. The aggregate participation of NYS destinations will benefit both the participating destination partners and overall NYS tourism.

Closing & Materials Date: Ongoing – you can sign up anytime in 2021 and materials are uploaded within 48 hours of receipt.

Download The Details: January 21 Webinar Presentation Deck

Madelyn Roberts.jpg

Contact: Madelyn Roberts
V.P. Advertising Director/Consultant
M: 516.662.9555

Renewal Options: Destinations and attractions that participate in this Special Program can extend their campaign with the same special rate, benefits and added value.

tgf logo horizontal@2x copy.jpg* The Travel Guide Group (TTGG) is the leading performance based platform and marketing partner to tourism boards, CVB's, and DMO's. Since 2006, the TTGG sites such as have been a central resource for leisure travelers to find and request the best digital and print travel guides from over a 100 US destinations at any given time. This has enabled TTGG to deliver over 10 million guide requests and qualified leads for our partners. We work exclusively with the travel industry. The Travel Guide Group also hosts additional tourism marketing opportunities including: Destination Microsites, email marketing, co-op programs, website ads, travel blogs and custom content.