AARP: Targeting Lifestyle Segments/Seasonality

The 2021 NYSTIA Co-op program will be once again be delivered in the Mid-Atlantic Region - NY, NJ and PA and will feature matching space for content marketing.

In the October/November issue, we target AARP's age 50 to 59 "active & adventurous" audience, a prime audience going into key vacation months with both couples and family travel peaking. 61% of AARP members took multi-generational family vacations in 2019 (43% more likely than non-members), a segment dominating the leisure travel market! Lead generation topped 4,800 in 2019 and is already approaching 3,000 from the October 2020 insertion.

Powerfully enhancing AARP's impact and visibility for NYSTIA members, the content marketing 2-for-1 matching content offer is available for both issues planned in 2021. NYSTIA's co-op page will be matched with relevant custom travel content created by AARP Media at no additional cost!

NYSTIA Member 2021 Co-Op Rate (Includes matching space content marketing):

  • October/November "Active & Adventurous" Issue:
  • Pricing: $3,985 (1/6 page other sizes available);
  • Materials due: June 25, 2021

For more information about AARP's audience, contact:
Dan Phillips
Integrated Account Manager
AARP Media Sales or 646-593-1998(m)